If you’re tired of fear-based marketing and just want the real, science-backed truth about what’s actually in your toothpaste, this episode is for you.

We’re cutting through the noise around nano hydroxyapatite, debunking the scariest claims, and getting honest about what works, what doesn’t, and why your dental health is more personal than anyone's hot take. I’m sharing the latest research, my own journey from skeptic to supporter, and real-life stories that don’t make it into the marketing reels.

In this episode, we’re chatting about:

- The truth behind “toxic” nano hydroxyapatite claims and what the science actually says

- How European and Japanese regulators have approached nano hydroxyapatite safety

- Why some people thrive on natural toothpaste—and why others end up with more cavities

- The practical realities of switching your family to non-fluoride options (and what to do if it’s not working)

- How to tune out the judgment and make the best choice for your own mouth (and your kids’)

You’ll also hear why I think Zebra’s toothpaste is great, just not for the reasons their marketing team wants you to believe. Plus, I’ll break down the most common myths about ingredients like glycerin and fluoride, and share my no-shame approach to finding what actually works for you.

If you’ve ever felt overwhelmed by conflicting advice, or just want to brush your teeth without second-guessing every ingredient, this episode will give you the clarity (and peace of mind) you need.

Mentioned in this episode:

Toothpillow

Head over to www.toothpillow.com and use code 'WENDY' at checkout for a FREE virtual assessment!