What Product Marketing looks like for Early-Stage Startups – with Anthony Pierri (Co-Founder of Fletch PMM)
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What Product Marketing looks like for Early-Stage Startups – with Anthony Pierri (Co-Founder of Fletch PMM)
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In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM.
Tune in to learn more about:
~ 8 Product Messaging Elements.
~ When to Hire A Product Marketer as an Early-stage Startup?
~ How to Know if A Founder is Right Fit For You as a Product Marketer?
~ Why Product Marketers From Google Can’t Help Early-stage Startups?
~ Should A Product Marketer be Writing Copy and Doing Social Media?
Follow Us On
Anthony Pierri
On LinkedIn: https://www.linkedin.com/in/anthonypierri/
Fletch PMM
Website: https://www.fletchpmm.com/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
EarlyNode
Website: https://earlynode.com
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On Youtube: https://www.youtube.com/@earlynode
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Mentioned In The Episode
- 9 Product Marketing Principles for Early-stage Startups
- Common Homepage Mistakes
- ReactSquad.io - React.js Agency for Startups
- EarlyNode.com/subscribe - Sign up for the SaaS Operator Newsletter
- (00:59) - How did Anthony stumble upon product marketing?
- (06:44) - Product marketing breakdown: 8 messaging elements.
- (11:18) - Sample product marketing plan for an early-stage startup
- (15:04) - When to hire a product marketer as an early-stage startup?
- (19:07) - What challenges does an early-stage product marketer face?
- (24:32) - What Anthony learned as an early-stage product marketer?
- (28:19) - Anthony’s future plans for his PMM agency, Fletch?