What Nobody Tells You About Scaling Your Business as a Fractional CMO
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
What Nobody Tells You About Scaling Your Business as a Fractional CMO
-
ナレーター：
-
著者：
Twenty years ago, when Chrissy Bernal's twins went viral, she had to learn PR in real time without a roadmap. That crash course became the foundation of Be a Better Brand, Chrissy’s personal branding agency helping business owners bridge the gap between what they've earned and what their position in the market.
But building a career around highly custom, relationship-driven marketing offerings creates a challenge most practitioners never see coming: how do you take tailored services and package it into a structured, scalable fractional business?
That's the work Chrissy is navigating now as an Atlas Rose Licensed Marketer. In this episode, she joins Randi Beth, Monica, and Branden to talk about the shift from being a solo practitioner to a business owner following a proven system for structure, delivery, and growth.
Chrissy gets specific about what kept her playing small and the mindset switch that finally moved her forward. She also shares the invoicing lesson she learned the hard way and what happened when she finally made her first part-time hire.
Episode Outline
(01:48) How Chrissy went from managing a media firestorm to running a PR agency
(09:43) How to keep building your own business when client work is at the forefront
(17:55) The differences between a solo practitioner and fractional CMO
(24:21) How hiring a VA led two new clients in the same month
(28:22) Taking the first step into positioning yourself as a fractional CMO
(35:12) Using emotional intelligence to filter clients before they cost you
(46:58) Advice for getting paid in full and on time
Additional Resources
Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan Time as a Tool by Dr. Ben Hardy and Blake Eriksen Learn more about becoming an Atlas Rose Licensed Fractional Marketer
Connect with Chrissy
Connect on LinkedIn
Website
More From Atlas Rose
Learn more on the Atlas Rose website
Follow Atlas Rose on LinkedIn
Follow Branden on LinkedIn
Follow Monica on LinkedIn
Follow Randi Beth on LinkedIn
Watch this episode on YouTube