In this sixty-fifth episode of My Kind of Business, Alex McCarthy explores jealousy in a way that might completely change how you think about it. Rather than seeing jealousy as something to suppress or feel ashamed of, Alex reframes it as valuable information — a signal pointing you towards what you genuinely want in your business and life. If you've ever felt that uncomfortable pang when someone else shares a big win, this episode will help you understand what's really underneath it and how to use it to your advantage.

Main Topics Covered:

• Why jealousy is a normal human emotion, not a character flaw
• How shame often makes jealousy feel heavier than it needs to

• The difference between the feeling itself and the story we create around it
• Why comparison can distort reality and keep us feeling behind
• How jealousy can become one of the most powerful tools for self-awareness and business growth

In This Episode:

• Why jealousy isn't something to fear or suppress, but something to pay attention to
• How shame keeps us stuck, while curiosity helps us move forward
• The difference between experiencing jealousy and believing the stories it tells you
• Why comparing your behind-the-scenes to someone else's highlight reel is never a fair comparison

A simple five-step process for working with jealousy:

• Notice it without judgement
• Get specific about what you're actually jealous of
• Ask what that reveals about your own desires
• Turn the feeling into an open question instead of a conclusion
• Sense-check whether it's something you genuinely want or something you think you should want
• How jealousy can become valuable market research, revealing what kind of work, visibility, pricing, freedom or recognition you're really craving
• Why your feelings can become a roadmap for your next business decision instead of a reason to spiral

Timestamps:

00:00 — Welcome and why we're talking about jealousy

01:08 — Why jealousy is a normal human emotion

03:56 — The shame we attach to feeling jealous

07:42 — Comparison, highlight reels and the stories we tell ourselves

11:18 — Separating the feeling from the meaning you give it

15:10 — The five-step framework for handling jealousy differently

19:54 — Using jealousy as market research in your business

23:06 — Turning envy into clarity, curiosity and action

25:02 — Final thoughts and this week's takeaway

Resources and Links:

If you're looking for more clarity, confidence and direction in your business, I'd love to help.

Whether you're feeling stuck, overwhelmed or ready for your next level of growth, there are several ways we can work together:

Website: www.alexmccarthycoaching.com

Book a Clarity Call: https://www.alexmccarthycoaching.com/clarity-call

Instagram: https://www.instagram.com/alexmccarthycoaching/

If this episode resonated with you, I'd love it if you subscribed to My Kind of Business and shared it with another business owner who might need to hear it. Remember, jealousy isn't proof you're failing—it's often pointing you towards what matters most. The more willing you are to get curious about it, the more clearly you'll see the path that's right for you.