『What I've learned in 300 episodes of the eCommerce Podcast』のカバーアート

What I've learned in 300 episodes of the eCommerce Podcast

What I've learned in 300 episodes of the eCommerce Podcast

無料で聴く

ポッドキャストの詳細を見る

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
Three hundred episodes in, and the most useful thing Matt has learned isn't a tactic. It's that the question we all use to filter ideas doesn't filter anything at all.In May, on episode 289, Matt committed on air to a 90-day Instagram experiment, personal brand against a paid-ads benchmark, numbers published either way. This is the honest report. The benchmark never got run, the reels never hit cadence, and the two-to-three hours a week he'd allowed for it were never once spent. So it wasn't time, and he argues it wasn't discipline either.What it was is a cost he never budgeted for, and a coaching question he's asked of a thousand other founders and failed to ask himself.This is also the last episode ever recorded in the home studio, the Edmundsons move house in a week, after 22 years.In this episode01:58 - The 90-day Instagram experiment, and what actually happened06:17 - Origination cost, the expensive part was never the filming09:27 - Entrepreneurial optimism, and the two coaching questions12:33 - Why a notebook full of good ideas creates overwhelm17:21 - Why 8 out of 10, and why "consistent" is the word that matters22:51 - Does it fail because of you, or because of the task?25:51 - The conversation that lifted mobile conversion over 400%31:58 - When the guest is right and you don't want them to be36:01 - What AI actually changed39:16 - How this podcast started, and what 300 episodes have been worth46:12 - Should you start a podcast?The Promise That Didn't Get Kept (01:58)The setup on episode 289 was a proper argument. Davie Fogarty, the Oodie founder doing around $200m a year, reckons founders under $10m shouldn't bother with personal brand, the opportunity cost is enormous and that time is better spent on ads creative. Alex Hormozi and Daniel Priestley say the opposite. Show up on camera or AI eats your business.Matt said he'd settle it. Ninety days, head to head, numbers published."The ads benchmark never actually got run. Not that it underperformed, it never actually happened. So I can't give you the comparison that I promised you, which I can only apologise for."Origination Cost (06:17)The filming was never the problem. Matt has three studios and, in his words, more iPhones than he knows what to do with. The expensive part was deciding what to say and then getting in front of a camera cold, from a blank page, every single time.The one reel that did work, building an AI assistant like KITT from Knight Rider rather than Jarvis, hit eight or nine thousand views, the best on his channel. And he didn't script it. Hook written word for word, landing written word for word, prompts in the middle, everything else ad-libbed.The Two Questions (09:27)"Will this move the needle between where I am and where I want to be? And can I be a consistent 8 out of 10 at doing this?"Two questions Matt has put to a hundred, maybe a thousand founders over the years. He broke the second one in public, on his own podcast, and the thing that got him there he calls entrepreneurial optimism. The blind confidence that we can just do the thing.Your Notebook Isn't Full of Bad Ideas (12:33)Matt takes pages of notes on every episode, conference, book and coaching call. It's a genuine gold mine. It's also, he suspects, a library of good intentions."The problem isn't that the ideas themselves are bad. The problem is that every single idea written in my notebook is good."Which is exactly why question one filters nothing. Everything in the notebook passed it, that's the only reason it got written down.Why 8, and Why Consistent (17:21)Ten out of ten is a fantasy, and chasing it means never starting. Eight is where things produce real results and where Matt and the team can still sustain them on a Thursday afternoon when everyone's tired."Ten out of ten is perfectionism wearing a business suit."The word doing the real work is consistent. Hitting an 8 once is a good afternoon. Week nine is the test. And a brilliant idea managed at 4 out of 10 sporadically is worth close to nothing, arguably less, because of what it eats."It could slowly improve your guilt score. But that's a KPI not worth measuring."There have been three or four points across seven years where Matt seriously considered stopping the show. He didn't, and that consistency is the entire argument.Drop, Delegate, or Systematise (22:51)When something fails question two, there's one more question. Does it fail because of you, or because of the task?If it's the task, drop it and feel good about it. If it's you, work out which steps genuinely need you and which you've only assumed do. With the reels, the honest answer was thirty seconds of face on camera, the ideas, the beat sheets, the edit and the scheduling never had to be Matt's.Three exits. Only one of them is a no.What It Looks Like When It Works (25:51)Episode 280, March this year. Adam Pearce of Blend Commerce on the first three thumb scrolls of a mobile product page, you get about three before somebody buys or leaves, ...
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません