What It Takes To Break Through The Streetwear Algorithm | The Complex Style Pod
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What It Takes To Break Through The Streetwear Algorithm | The Complex Style Pod
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On this episode of The Complex Style Podcast, Co-hosts Aria Hughes and Chris Chance talk to two very special guests for an inside look at the people behind some of the most popular online platforms in streetwear today. Eric Lee of Superline and Ivan Dzhelomanov of Fraim discuss what it took to build their platforms, what sets them apart, and how to cultivate community in the current fashion ecosystem.
TIMESTAMPS:
01:57 – The Comments Section, Men and Purses Feedback
03:59 – Erin Magee Leaves Supreme for Skims — Is Skims Streetwear?
10:25 – Could Supreme x Skims Actually Happen?
14:00– Is NikeSKIMS Doing Well or Not?
16:48- SHOP TALK: The North Face
18:12 – The Growth of Superline Network: Eric Lee's Origin Story
23:25 – Eric Lee's Negative Impact On Streetwear: Too Many Copycat Brands
27:33 - Retail Isn’t Dead, It’s Just Not Enough
32:45 - Why Fraim Chose Substance Over Gossip
36:32 – The Media Founder Who Bet Against Video Content
40:32 - How To Make The Algorithm Work For Your Brand (edited)
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