Have you ever posted on LinkedIn, waited a few days, heard nothing back, and decided marketing just doesn't work for your business?

You're not the only one. In this episode of Getting to the Bottom Line, Stephanie sits down with Tashana Thompson of Beyond Business Solutions. Tashana has been in marketing for over 20 years and will hit 20 years in business for herself this January. She helps small businesses and nonprofits get clear on their message so the right people understand why they should work with them, buy from them, donate, or partner with them.

Tashana and Stephanie talk about marketing as one of the biggest drivers of revenue, profit, and cash flow, and how much of your revenue it makes sense to put toward it. Tashana shares her baseline number, when that number should go up, and why so many owners expect a return from marketing that no investment could realistically deliver.

They also get into the practical side of business growth. Why Tashana starts with the relationships you already have before chasing new leads. Why one LinkedIn post (or one channel of any kind) is never enough. What to look for when you hire a marketing partner so you don't get burned. And why you can't hand everything off and disappear once you do.

If you're a business owner who's ready to grow but has only relied on word of mouth so far, this conversation will help you think about marketing as a real investment in your business... and give you permission to start before everything is perfect.

Connect with Tashana:
• On LinkedIn: https://www.linkedin.com/in/tashanathomas/
• Beyond Business Solutions: https://beyondsolutions.biz/
• Conversations Beyond the Brand podcast: https://beyondsolutions.biz/podcast/

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

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