What It REALLY Takes to Run a Successful Event (5 Business Lessons) | BBTS E0236
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5 Lessons from Running a Sold-Out Conference
Francesca Moi pulls back the curtain on planning the 2026 Level Up Conference and shares the biggest business lessons from 12+ years running events, lessons that apply to any business, not just events.
Chapters:
- 00:00 – Intro
- 00:34 – Welcome to the episode
- 01:32 – Lesson 1: Success happens long before the event
- 03:28 – Lesson 2: Great teams make growth possible
- 05:14 – Lesson 3: Something will go wrong
- 08:21 – Lesson 4: Customers are the key
- 12:25 – Lesson 5: Leadership is not about you — it's about serving
- 14:29 – Q&A: What surprised me the most about this conference
- 16:50 – The biggest lesson: businesses grow when leaders stop carrying everything themselves
- 18:17 – Final thoughts
If you enjoyed this episode, leave a comment and review, and let us know which lesson resonated most with you!
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