What is a good Shopify conversion rate? It depends on your traffic mix, your industry, and your price point far more than on any benchmark you will find online. In this episode we break down the three step funnel from add to cart, to reaching checkout, to a completed purchase, plus the drop off numbers that show you where a store is actually losing sales.

Links Mentioned

• Baymard Institute (free ecommerce UX articles and research): https://baymard.com
• Blockify (block bot traffic by country or IP): https://apps.shopify.com/blockify
• Cloudflare: https://www.cloudflare.com
• Leighton's Shopify CRO audit checklist: https://docs.google.com/spreadsheets/d/1ZV21GWwNNMWmnsU__hlw9Y-QVMNFY02qjrIjeeofGY8/edit?usp=sharing

Watch This Episode on YouTube

• https://youtu.be/X1Ea1du9vbo

Chapters

• 0:00 Intro
• 0:20 The Ecommerce Growth Equation
• 3:06 How Conversion Rate and AOV Compound
• 4:45 Why Conversion Rate Is a Weird Number
• 6:34 Conversion Rate Is Always Relative
• 8:12 How Bots Skew Your Data
• 10:04 Blocking Bot Traffic
• 11:39 Cloudflare and Shopify
• 14:20 Do Bots Actually Hurt Sales?
• 15:19 The Hidden Cost of Bot Traffic
• 17:57 Themes, Navigation, and Basics
• 18:44 Baymard as a CRO Resource
• 20:24 The 100 Point Audit Checklist
• 23:11 Mobile Menus and Shop All Links
• 27:36 Free Shipping Bars and AOV
• 28:51 The Three Step Funnel Benchmark
• 31:01 Diagnosing Where Sales Leak
• 32:14 Improving Add to Cart Rate
• 33:31 When to A/B Test
• 35:40 How Much Data You Need
• 39:06 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

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