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India’s OTT boom has transformed the entertainment industry. But with so much content available, are we facing oversaturation and a new battle for audience attention?

In this episode, Shutapa Paul speaks to Sidharth Jain, Founder of House of Talkies & The Story Inc., to discuss the changing face of India’s entertainment industry, and what really works in today’s streaming landscape. This conversation dives deep into the challenges and opportunities shaping digital entertainment.

Tune in to hear Sidharth Jain’s expert insights on India’s entertainment revolution. Don’t miss out!

Catch the full conversation on YouTube or listen on Spotify.

#WhatIndiaNeeds #Podcast #OTTIndia #StreamingWars #EntertainmentIndustry #IndianCinema #ContentCreation #Filmmaking #Bollywood #SiddharthJain #DigitalStorytelling #MediaTrends

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00:00:00 – Intro

00:02:14 – What’s working on OTT?

00:03:51 – The illusion of democratisation

00:06:41 – New talent vs big budgets

00:11:20 – Why some creators give up

00:13:36 – The business side: Economic realities

00:15:28 – The truth about scriptwriting

00:18:28 – Rural market potential

00:23:19 – Corporates and billionaires in the industry

00:29:24 – The fading of fandom in the industry

00:35:34 – Controversies, regulation, and censorship

00:46:54 – Global standards in storytelling: Is India catching up?

00:49:40 – Siddharth’s personal journey and the genesis of The Story Ink

01:15:15 – About book-to-screen adaptations

01:06:04 – Fun segment

01:09:43 – Advice to aspiring creators

01:11:58 – Outro

—

#ContentCreation #FilmIndustry #FilmmakerTalk #Screenwriting #BookToScreen #IndianCinema #SelfCensorship #FreedomOfExpression #IndianStories #RegionalContent #DemocratizationOfContent

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Story Ink: https://www.thestoryink.com/

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Only 8% of key roles in the Indian film industry are held by women. Composing, sound engineering, and music production remain spaces where women struggle to be heard.

In this Women’s Day special, Shutapa Paul speaks to Alokananda Dasgupta, the music composer behind Sacred Games, Jubilee, and Trapped, about challenges, biases, change that has happened, and that which is still to come.

Catch the latest episode of the 'What India Needs' podcast on YouTube or Spotify!

#WhatIndiaNeeds #genderequality #womeninleadership #workplaceinclusion #Indianmusicindustry #Womeninfilm #Gendergap

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Segmentation:

00:00:00 - Introduction

00:03:01 - Women in film music

00:06:07 - Challenges & barriers for women in film music

00:19:22 - Equality vs actual implementation

00:22:56 - Experience working across industries

00:28:32 - Background scores vs songs

00:34:47 - Royalties & legal issues in music

00:39:39 - Alokananda’s journey & inspirations

00:52:43 - Upcoming projects & future work

00:55:43 - Outro

—

#genderequality #workplaceequality #equalopportunities #gendergap #genderequity #womenatwork #careerequality

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Credits(Music) Dramatic Epic Orchestra BFCMusic (Andrei Marchanka)

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15.8% of tested food samples in India were found to be substandard.

How safe is the food we consume every day? Can we really trust food
labels? What about street food?

In this episode, Shutapa Paul engages with Rinka Banerjee, Founder of
Thinking Forks, to explore India’s food safety challenges, the
innovations driven by startups, and the future of food.

Catch the full episode on YouTube or listen on Spotify.

#WhatIndiaNeeds #Podcast #FoodSafety #ConsumerRights #HealthyLiving
#FoodRegulations #WhatIndiaNeedsPodcast


—


00:00:00 - Intro
00:02:20 - How safe is our food?
00:05:41 - Gaps in food safety enforcement
00:12:08 - Challenges for MSME
00:16:16 - Street food safety concerns
00:22:20 - Quality mismatch in global and Indian products
00:25:06 - Front of pack labelling in India
00:27:42 - Misleading labels & food fraud
00:37:23 - The need for consumer awareness
00:38:20 - Genesis of Thinking Forks and learnings
00:48:35 - The future of food safety in India
00:56:00 - Myths
00:57:56 - Advice for young people
01:01:53 - Outro


—


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Menstruation is a biological process, not a taboo. So why are women still shamed for it?

In this episode of What India Needs, host Shutapa Paul talks with Vikas Bagaria, founder of Pee Safe. From his personal journey to sustainable solutions, Vikas shares facts about menstruation taboos, and sustainable solutions like menstrual cups and reusable pads.

Catch the full conversation on YouTube or listen to it on Spotify.

#whatindianeeds #peesafe #menstrualhealth #periodcare #sustainability

—

00:00 - Intro

01:58 - Social taboo and stigma

06:26 - Awareness and education

09:15 - Efforts and initiatives for improvement

11:03 - Sustainability and affordability

15:00 - Female personal hygiene market

16:40 - Men’s personal hygiene

19:28 - Personal journey and Pee Safe

22:47 - UTI and public loos

24:54 - Other business ventures

28:48 - Pee Safe Investors

30:04 - Future goals and challenges

37:33 - Advice for young entrepreneurs

40:30 - Failures and lessons learnt

46:10 - Perspectives on parenthood

48:50 - Balancing life as an entrepreneur

52:08 - Outro

—

#hygienematters #healthforall #sanitation #personalhygiene #endperiodstigma #breakthetaboo #femininecare #menstrualcups #sanitarypads

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Pee Safe: https://www.peesafe.com/

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$1.4 trillion to build India’s future: Are we on the right track?

In this episode, Shutapa Paul engages with Ashish Kukreja, CEO and Founder of Homesfy, to explore the opportunities and challenges of robust infrastructure development in India. Can decentralising development to Tier-2 and Tier-3 cities lead India’s future?

Tune in to hear Ashish Kukreja's professional and personal insights on balancing growth with sustainability. Don’t miss out!

#whatIndianeeds #urbanplanning #sustainabledevelopment #smartcities #affordablehousing

Segmentation:

00:00 Intro

1:50 - Balancing Growth and Sustainability

5:54 - The Green Space Crisis in Indian Metros

12:36 - Decentralising Development: The Role of Tier-2 and Tier-3 India

15:31 -Challenges of Connectivity and Smart Cities

19:48 - Public-Private Partnerships for Smarter Cities

23:02 - Tackling Affordable Housing in Urban India

27:28 - Smaller Cities More Interested in Sustainability

29:34 - Homesfy’s Vision

32:18 - Ashish Kukreja's Journey

36:26 - About Mymagnet

37:54 - Future Plans for Homesfy and Mymagnet

41:53 - Achievements and Lessons

47:09- Tips for Entrepreneurs

—

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Meet a crusader for environmental sustainability who has worked tirelessly to protect natural resources and promote sustainable development. He has confronted challenges head-on, inspiring hope for a climate-resilient future, and a healthier planet, sometimes even at personal peril.

Tune in to the latest episode of the 'What India Needs' podcast, where we delve into the environmental challenges and opportunities faced by India with Dr T.V. Ramachandra, scientist at the Indian Institute of Science (IISc).

Segments:
0:00- Introduction
1:53- Bangalore: then vs now
11:22- Lack of urban planning
13:26- Cluster-based development
16:45- Path to sustainable development
18:13- Role of a citizen
21:00- Benefits of forest area
26:28- Climate-resilient governance
29:04- Understanding consumption pattern
34:13- Professional journey and initiatives
36:50- Benefits of scientific and technological data
38:00- Health implications of pollutants
43:51- Balancing sustainable growth with urban planning
47:16- India’s initiatives
49:00- Bangalore’s sustainable model and its potential
54:30- The cost of speaking the truth
59:30- Personal projects
1:03:08- Holding decision-makers accountable
1:07:33- It’s not west vs east
1:12:00- Green GDP
1:13:00- Regions vulnerable to climate change
1:16:30- Participation from citizens
1:18:00- Importance of literacy
1:20:18- If there’s a will, there’s a way

#IndustrialRevolution #SustainableGrowth #GreenEconomy #WhatIndiaNeeds

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India is on track to becoming a $5 trillion economy by 2026-27.

In this episode, Shutapa Paul engages with Rajat Tandon, President of IVCA (Indian Venture and Alternate Capital Association) and together they explore the rise of startups, MSMEs and entrepreneurship in India. What sectors should be invested in?

Tune in to hear Rajat Tandon's professional and personal insights on investing and governance in today's India. Don't miss out!

Catch the full conversation on YouTube or listen on Spotify. #whatindianeeds #indiagrowth #startupindia #msmes #ai #economicgrowth

—

00:00 - Intro

02:27 - India's Entrepreneurial Journey

3:35 - Crucial MSMEs and New-Age Startups

7:55 - AI, an Opportunity

12:55 - Booming Sectors to Invest in

15:47 - Women Entrepreneurs in a Male-Dominated World

18:38 - Governance to Support Entrepreneurs

20:27 - Startup Case Studies

22:21 - Resilience in Uncertainty

23:59 - Performicorns

25:50 - Rajat's Personal Journey

31:16 - Most Impactful Technological Invention

33:50 - Stint as President of IVCA

35:40 - Some Fun Questions

36:59 - Advice and Lessons

41:30 - Outro

—

#indianeconomy #digitalindia #entrepreneurship #venturecapital #indianstartups #innovation #sustainablegrowth #futureofindia #makeinindia #newindia #investinindia #indianmarket #businessgrowth #indiatech #emergingmarkets #economicdevelopment #indianmsme #globalinvesting #india2026 #growthopportunities #indiaontherise #infrastructure #jobcreation #technologyinnovation #governance #entrepreneur #businessopportunities

—

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IVCA: https://www.ivca.in/

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66% of a woman's work is "unpaid labour" compared to only 12% for men.

In this episode, Shutapa Paul engages with Nupur Garg, Founder of Winpe and together they explore the gender gap and workplace inequalities faced by women. How can we build a workplace that treats everyone equally?

Tune in to hear Nupur Garg's professional and personal insights on the challenges and discrimination that women face at the workplace. Don't miss out!

Catch the full conversation on YouTube or listen on Spotify. #WhatIndiaNeeds #Podcast #genderequality #womeninleadership #workplaceinclusion

—

00:00 - Introduction

00:47 - Why is there a low participation of women in the workforce?

4:48 - Painfully slow change

6:35 - The female burden of unpaid labour

9:17 - Partnership in a marriage

10:53 - How do we change mindsets?

13:47 - Unconscious bias at the workplace

17:32 - Trying to fit into the mould of a ‘successful man’

23:14 - To work or not to work; that's the question

28:48 - Winpe’s journey

34:20 - Shocking stories of gender bias at the workforce

39:07 - Advice to younger women

41:55 - Outro

—

#genderequality #workplaceequality #equalopportunities #gendergap #womeninleadership #diversityandinclusion #womenempowerment #inclusiveworkplace #workplacebias #femaleleaders #genderequity #womenatwork #leadership #equalrights #womensupportingwomen #careerequality #workplacediversity

—

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