What Independent Musicians Can Learn from Netflix, Disney, and the Streaming Wars
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What Independent Musicians Can Learn from Netflix, Disney, and the Streaming Wars
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Making a Scene Presents - What Independent Musicians Can Learn from Netflix, Disney, and the Streaming Wars
The movie and television business has figured out how to turn entertainment into an ongoing relationship with an audience. It is time independent musicians stopped thinking like content suppliers and started thinking like entertainment companies.
There is something wonderfully strange happening in the entertainment business. Netflix spends billions of dollars creating and acquiring entertainment, Disney builds entire business empires around stories and characters, and television companies are constantly searching for new ways to keep audiences coming back. Meanwhile, independent musicians are being told that the secret to success is uploading another song, making fifteen short videos about it, and hoping an algorithm decides they deserve to eat this month. Somewhere along the way, the music business managed to convince artists that being available everywhere was practically the same thing as building a successful career.
http://www.makingascene.org