What if the expertise you're best at is the one thing you've never thought to mention, because it feels too obvious to count as the reason you're the expert?

Episode Description:

Ghostwriter, copywriter, and author of 15+ books Kristin N. Spencer breaks down the exact question she asks every client on day one to surface expertise they didn't know was worth writing down, why the "boring," automatic answer is almost always the real one, and how to run that same test on yourself before the season even gets started.

In this first episode of Expertise Made Real, Kristin digs into what she asks every single client: the question that trips people up more than anything else. What's the automatic skill you use so often you don't even notice you're doing it? Clients tend to hand over the highlight reel, the polished, rehearsed answer, when what actually matters is the stuff they do on autopilot, the thing that's so second nature they'd never think to call it a "skill" at all. That's usually where the real expertise is hiding.

Kristin's own body of work includes her newest release, Alice in Businessland, which pulls together everything she's learned about business writing and marketing. Grab a copy at alicebizbook.com.

This episode kicks off a series that keeps pulling that thread, helping listeners recognize and articulate the expertise they've been sitting on the whole time. Want to try it on yourself right now? Head to bit.ly/expertisemr for Find Your Wonder-Work, a free interactive exercise: answer five quick reflection prompts, and it names the specific, valuable skill you've been overlooking, the one you're already excellent at but never thought to call expertise.

Takeaways:

• The most significant expertise often lies in the mundane skills we overlook, which can be invaluable.
• Clients tend to present their highlight reels instead of the true, automatic skills that actually generate their success.
• To surface hidden expertise, ask yourself what you do on autopilot, without conscious effort.
• Identifying and articulating your inherent skills and experience is where the real value gets unlocked.

Links referenced in this episode:

• Find Your Wonder-Work (free interactive exercise): bit.ly/expertisemr
• Alice in Businessland: alicebizbook.com