What happens to your existing clients when you decide to completely clean up, niche down, or change the result of your offer?

Welcome to Part 2 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I revamp my six-year-old group program, Systems Over Stress, in real time.

In this episode, I’m showing you what I actually worked on behind the scenes today: taking a HUGE library of trainings, templates, and resources and turning it into a much simpler curriculum built around one clear result.

Instead of teaching everything you could possibly do in Airtable, Systems Over Stress is becoming a clear five-step path to building and rolling out your client results tracking system.

I’m also answering one of the biggest questions I’ve gotten since starting this series: What happens to the clients who already paid for the old version of your offer?

We’ll talk about:

• How I’m turning a five-week live challenge into my new core curriculum
• Why I tested the new result with existing clients before rebuilding the entire program
• The five steps that now make up the core Systems Over Stress curriculum
• Why I’m turning long trainings and forms into a clearer, more interactive client experience
• What I’m keeping for existing clients who bought the “kitchen sink” version
• How I’m handling clients who are about to re-sign into the new version
• Why getting more specific has actually helped existing clients re-engage with the program
• Why cleaning up your offer doesn’t mean taking away something your clients already paid for

The simple answer for your existing clients is: give them what you promised them.

But that doesn’t mean you have to keep selling and delivering that version of your offer forever.

If you’ve been wanting to simplify your offer but keep thinking, “Okay, but what do I do with everyone who’s already inside?” this episode is for you.