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What Gets Measured Shapes Behaviour

What Gets Measured Shapes Behaviour

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In this episode of the Top Producer Podcast, I take the conversation about capability building one step further.

I’ve previously made the point that training creates knowledge, but knowledge doesn’t automatically create behavior change.

Once I’ve identified the behaviors I want to change, I need to know whether those behaviors are actually changing — and that’s where metrics become important.

But there’s a common problem I see in businesses: we often measure the wrong things.

What we measure doesn’t simply track performance.

It shapes behavior.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cliftonwarren.substack.com
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