『What Does It Take to Turn “Coming Soon” Into “Now Open”? My Guest: Colin Tarbert, CEO of Jacksonville's Downtown Investment Authority』のカバーアート

What Does It Take to Turn “Coming Soon” Into “Now Open”? My Guest: Colin Tarbert, CEO of Jacksonville's Downtown Investment Authority

What Does It Take to Turn “Coming Soon” Into “Now Open”? My Guest: Colin Tarbert, CEO of Jacksonville's Downtown Investment Authority

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Send us Fan MailWhy do some big downtown ideas become buildings, parks and neighborhoods... while others never make it past the rendering?Jacksonville has never been short on plans for Downtown.We have seen the glossy renderings. Heard the promises. Watched projects get announced, redesigned, delayed, revived and, sometimes, quietly disappear.So what actually separates a beautiful picture from a ribbon cutting?On this episode, I sit down with Colin Tarbert, CEO of Jacksonville’s Downtown Investment Authority, for a candid conversation about what it really takes to transform an urban core.And spoiler alert: it is considerably more complicated than drawing a pretty skyline and putting some people walking dogs into the rendering.Colin brings more than two decades of experience in economic and community development, including serving as President and CEO of the Baltimore Development Corporation and in senior economic development roles in Baltimore City government before coming to Jacksonville.That means he understands cities not simply as collections of buildings, but as complicated ecosystems of people, money, policy, infrastructure, history, politics, patience and possibility.We get into the part of downtown development that usually happens somewhere between the press conference and the crane. Colin explains why meaningful urban transformation is rarely one giant "catalytic" project. More often, it is ten smaller wins that begin creating confidence, density, activity and momentum.We talk about what today's construction zones and seemingly disconnected projects could collectively become by 2028, 2030 and even 2040And because this is Schmooze with Suze, we also talk about something bigger than development deals: What makes a city feel like a city? For Jacksonville, the answer may be found somewhere between the St. Johns River and its bridges, our neighborhoods and history, our arts and cultural institutions, our sports and entertainment district, and the people who are willing to imagine what Downtown can become while still being realistic about how long transformation actually takes.The Jacksonville our children inherit may include parks, buildings, businesses and neighborhoods they assume have simply "always been there." But somebody has to do the decidedly less glamorous work of getting them built. Renderings are easy. Ribbon cuttings are earned.About Colin TarbertColin Tarbert serves as Chief Executive Officer of the Downtown Investment Authority (DIA), Jacksonville's Downtown Community Redevelopment Agency and economic development agency.Before coming to Jacksonville, Colin served as President and CEO of the Baltimore Development Corporation and held several senior roles in Baltimore City government, including Deputy Mayor for Economic and Neighborhood Development. His career spans architecture, real estate, economic development, neighborhood investment and public-private development.Colin holds both a Bachelor of Science in Architecture and Master of Architecture from the University of Maryland and is a Certified Economic Developer.Want to Learn More About Downtown Jacksonville?Downtown Investment Authority (DIA)117 West Duval Street, Suite 310Jacksonville, Florida 32202Main Office: 904-255-5302Colin Tarbert, CEOPhone: 904-255-5301Email: ctarbert@coj.netVisit the Downtown Investment AuthorityRead the Data and Dig DeeperWant to see the numbers, plans and research behind the conversation?DIA Community Redevelopment Agency Annual Report 2023–2024For current budgets, audited financial statements and other public financial information:DIA Northbank CRA Financial Reports and DocumentsFor independent land-use and development research, including Technical Assistance Panel work involving Downtown Jacksonville, the Southbank and other Northeast Florida redevelopment issues:ULI North Florida Advisory Services and Technical Assistance Panel ReportsAnd for a snapshot of where Downtown stands right now, the 2025 State of Downtown Report tracks development, residential growth, visitation, investment, office activity, parks and other measures of Downtown vitality. The latest reporting identifies approximately $7 billion in Downtown's development pipeline, 9,228 residents and 19.7 million annual visits.One Last Thought... Downtown redevelopment is easy to judge one empty lot, delayed project or construction fence at a time.But cities aren't built one press release at a time. They're built through thousands of decisions, investments, compromises, risks and small wins that eventually begin connecting to one another.So maybe the better question isn't simply, "Why isn't Downtown finished yet?"Maybe it's:"Are we finally building the pieces that will make the next generation wonder why it ever looked any other way?"Listen, subscribe and share this episode with someone who cares about the future of Jacksonville.And then tell me:What is the ONE thing you hope Downtown Jacksonville has by 2040?🎙️ Schmooze with ...
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