What Do You Have to Show for Implementing AI? | Accounting Voices
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What Do You Have to Show for Implementing AI? | Accounting Voices
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Look at pricing, services, and client relationships to assess whether AI investments are reshaping the business.
Accounting Voices
With Rob Brown
A tax return completed in three hours instead of five gives an accounting firm something valuable: time.
What happens to those two hours may reveal more about the firm’s AI strategy than the technology that saved them.
Does the firm take on more work? Give employees breathing room? Help a client understand an emerging business problem? Reconsider how it prices its services?
- MORE Accounting Voices with Rob Brown | MORE CPA Trendlines Streaming Network
In a solo episode of Accounting Voices, host Rob Brown examines a distinction that can get lost in the enthusiasm surrounding artificial intelligence: Adopting AI and changing a business are different accomplishments.
“Efficiency is not reshaping,” Brown says. “A little bit of doing things faster doesn’t change the model.”
The episode, part of the "AI Reality Inside Firms" series, offers leaders three ways to examine their progress: Look at the economics, consider the client relationship, and assess whether leadership is deliberately shaping the firm’s direction.
Together, those questions move the conversation from what a tool can do to what a firm intends to become.