How does any of this actually make me money?

That's the question that eventually shows up in almost every conversation Nikki has with a founder, and it's exactly where this Nikki Talks episode lands.

Kicking off a miniseries on The Would Recommend Standard, Nikki walks through the model she has been building for years; the one that explains why fixing your client journey in isolation is a little like painting a house that hasn't been built properly yet, and what to build instead if you want a business people can't stop talking about.

What you'll hear in this episode

• The big myth that keeps most founder-led businesses stuck
• The three questions your business is either answering or dodging; and why answering them is the difference between running your business and being run by it
• Why Disney parks, Eleven Madison Park, and Lego each get name-checked as the gold standard for one of the three outcomes
• Why being the best at what you do will always lose to being the best known, and what that actually looks like in a founder-led business

If you're ready to stop patching the paint and start building the standard, this episode is where the whole miniseries begins.

Connect with Nikki on Instagram: instagram.com/iamnikkimck

The Would Recommend Standard is a free guide to the five principles behind businesses people can't stop talking about.

Grab it here: theopsshop.biz/wouldrecommend-standard

A Spark Session is a 90-minute strategy session where you and Nikki dig into your client experience and figure out exactly where it's working and where it isn't.

Book yours here: theopsshop.biz/sparksession