What Disney, Lego, and Eleven Madison Park Know About Growing a Business [Would Recommend Part 1]
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著者:
How does any of this actually make me money?
That's the question that eventually shows up in almost every conversation Nikki has with a founder, and it's exactly where this Nikki Talks episode lands.
Kicking off a miniseries on The Would Recommend Standard, Nikki walks through the model she has been building for years; the one that explains why fixing your client journey in isolation is a little like painting a house that hasn't been built properly yet, and what to build instead if you want a business people can't stop talking about.
What you'll hear in this episode
- The big myth that keeps most founder-led businesses stuck
- The three questions your business is either answering or dodging; and why answering them is the difference between running your business and being run by it
- Why Disney parks, Eleven Madison Park, and Lego each get name-checked as the gold standard for one of the three outcomes
- Why being the best at what you do will always lose to being the best known, and what that actually looks like in a founder-led business
If you're ready to stop patching the paint and start building the standard, this episode is where the whole miniseries begins.
Connect with Nikki on Instagram: instagram.com/iamnikkimck
The Would Recommend Standard is a free guide to the five principles behind businesses people can't stop talking about.
Grab it here: theopsshop.biz/wouldrecommend-standard
A Spark Session is a 90-minute strategy session where you and Nikki dig into your client experience and figure out exactly where it's working and where it isn't.
Book yours here: theopsshop.biz/sparksession