Can competitors become collaborators? According to Neil and Jen from the Continuing Studies podcast, the answer is a resounding yes.

Recorded live at Higher Ed PodCon, this conversation explores how two podcast production company owners built a successful podcast together while continuing to operate separate businesses. Along the way, they share valuable insights into the unique world of higher education podcasting, how universities measure podcast success, and why podcasting is becoming an increasingly important communication and educational tool.

You'll discover:

• Why collaboration can outperform competition.
• How higher education institutions use podcasts differently than traditional businesses.
• The unique ROI behind alumni, faculty, and student podcasts.
• Why podcasts are becoming part of classroom instruction and scholarly research.
• How podcasting is helping educators adapt in the age of AI.
• Lessons every business owner can learn about building trust, authority, and long-term relationships through podcasting.

Whether you're a business owner, marketer, educator, or podcaster, this episode offers practical insights into using podcasting as a strategic communication tool not just a marketing channel.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch

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