What if the biggest obstacle to selling your business has nothing to do with your financials?

In this episode, Glen Cooper, a business broker with nearly 50 years of experience and over 650 business transactions across three states, shares the one thing that separates businesses that sell from those that sit on the market. He reveals why learning how to write a business offering summary starts with just three paragraphs, and how that simple exercise can unlock the entire story of your business for buyers, bankers, and lending committees.

Glen walks through the full structure of a professional offering summary, the seven journalist questions every business story must answer, and why the emotional power of storytelling is the hidden driver behind successful business sales.

Whether you are a business owner preparing for an exit or a broker looking to sharpen your listings, this episode will change how you think about presenting a business to the market.

What you will learn in this episode:

•Why a compelling story makes your business a better lending risk

•The three-part structure of a professional offering summary

•The seven questions every business buyer needs answered

•How to start writing your business story today, even if you have never written one before

Get Glen's book, "Glen Cooper on Business Brokerage," on Amazon: a 300-page resource with 36 chapters covering the five challenges every business broker and seller faces.

➡️ Get Glen's book 📕 Glen Cooper on Business Brokerage Book