Jourdan Hathaway, CMO and CBO at General Assembly, joined our premiere episode of What Brands Want, hosted by Danilo Tauro and Jay Friedman. Jourdan breaks down her evolution from CMO to CBO, how she fixed a 39% revenue leak without spending extra ad dollars, and why the "safe" enterprise vendor choice simply doesn't exist anymore. Plus, she shares real-world lessons from deploying AI, managing "Yo Mama" prank calls in contact centers, and what sales teams must do to earn a buyer's trust today.

Every day, brands and adtech partners sit across the same table and talk right past each other. In this official trailer, hosts Jay Friedman and Danilo Tauro introduce What Brands Want, a new show dedicated to bringing the honest conversations that usually happen behind closed doors right out into the open. Navigating an ecosystem of over 15,000 adtech and martech partners isn't easy. Every two weeks, we unpack what it actually takes to earn brand and agency trust, without the fluff.