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What’s Your Central Message?

What’s Your Central Message?

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In this episode of 5 Minutes With Andy, CEO Andy Freed explains why every organization needs a clear central message that people can remember and repeat—like the chorus of a great pop song.


Andy discusses:

  • Why talking points fall short.
  • How the message triangle helps leaders communicate clearly and consistently from any angle.
  • What makes a strong central message—and how you know when you’ve nailed it.
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