『What’s Treading with Tire Review』のカバーアート

What’s Treading with Tire Review

What’s Treading with Tire Review

著者： Babcox Media
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What’s Treading with Tire Review brings you the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.Copyright Babcox Media
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  • Inside Big O Tires’ Push for Smart, Consistent Growth

    Inside Big O Tires’ Push for Smart, Consistent Growth
    2026/05/19
    At this year’s Big O Tires Convention & Trade Show in Louisville, Kentucky, Big O leadership and franchisees gathered to discuss the company’s growth, franchise strategy and long-term goals for the dealer network. The event featured more than 60 vendors and brought together franchisees from across Big O’s more than 470 locations.

    In this episode of What’s Treading, we speak with Big O Tires COO Gary Skidmore about balancing new store growth with same-store sales growth as the franchise network continues expanding.

    Growth and Franchise Alignment

    Big O added 14 stores in 2025, a record for the company. But, according to Skidmore, growth only works if franchisees and corporate leadership remain aligned on long-term goals and operational strategy.

    He explains that Big O’s focus is not simply on opening more locations, but finding franchisees that fit the company’s culture and structure as the network grows.
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    3 分
  • The Exact Moment to Open a Second Tire Shop

    The Exact Moment to Open a Second Tire Shop
    2026/05/05
    During the K&M Tire Dealer Conference, David Sickels moderates a roundtable with three independent operators answering a critical question dealers face: when to expand a tire shop. The panel features Austin Miller of Tire Star (4 locations), Dan Rhonda of Ronda Auto Centers (2 locations, previously scaled higher), and John Wood of Warren Tire Service Center (15 locations).

    When to expand a tire shop comes down to three factors: staffing, capacity, and financial readiness. Miller explains that early growth came from opportunity and long hours, but sustainable expansion requires a shop that can operate without the owner. Rhonda highlights how having trusted people in place makes scaling easier, especially in multi-store environments. Wood points to capacity as the trigger – when customers are being pushed out weeks, it’s time to grow.

    For independent tire dealers evaluating growth, this is a direct look at when to expand a tire shop and what it takes to make it work.

    Key takeaways for tire dealers:
    Expand when your shop is consistently at capacity
    Build leadership before adding a second location
    Expect some business to shift between stores
    Location, parking, and supplier proximity matter more than expected
    Strong systems and vendor relationships improve with scale
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    55 分
  • Inside Hankook’s TGL Marketing Strategy

    Inside Hankook’s TGL Marketing Strategy
    2026/04/21
    The Hankook TGL partnership is about so much more than golf. At the TGL Finals inside the SoFi Center, designers center everything around performance. The simulator, the rotating green, the broadcast presentation – every part of the experience is structured to make performance visible and easy to understand.

    That’s exactly why Hankook wants its brand associated with this environment.

    What Makes TGL Different

    TGL (Tomorrow’s Golf League) blends live competition with real-time data and broadcast technology. Systems track, measure, and display every shot instantly. That turns the performance into something jaw-droppingly visual.

    That matters because it mirrors how people explain tire performance. Measurable attributes like grip, wear, rolling resistance, and traction define tires.

    Inside TGL, the system presents performance in a very similar way through data and immediate feedback. The Hankook TGL partnership places the brand inside an environment where those types of metrics are front and center. It’s a natural alignment between product and platform.

    Why Controlled Environments Matter for the Hankook TGL Partnership

    Inside the SoFi Center, lighting, camera angles, digital overlays, and crowd experience are all controlled. That helps Hankook’s brand appear the same way every time within a setting built around advanced technology.

    For the tire manufacturer, the partnership is measurable, explainable performance, and that is something tire dealers can use to build trust with their customers.

    Subscribe: tirereview.com/subscribe.
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    5 分
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