Can Giti Become the Next Big Tire Brand in America?

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Can Giti Become the Next Big Tire Brand in America?

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Giti Tire USA is making a major push into the U.S. market, and it has a clear message: Giti engineers and manufactures these tires in America, and it builds them for American roads.

We visited Giti’s manufacturing and R&D facility in Richburg, South Carolina, to examine how the company plans to build trust with dealers and consumers. We break down the new Giti Tire USA lineup, including touring, all-terrain, rugged-terrain, all-weather and winter products, while also looking at the expanded GT Radial light truck portfolio.

In addition, we also explore how Giti’s connected U.S. manufacturing and R&D operations could improve product development, supply efficiency and speed to market. We also examine the GitiGuardian support package, which gives dealers additional tools when presenting a less familiar brand to shoppers.

Along the way, we experience GT Radial’s Formula DRIFT program and take the new Adventuro ATZ and Adventuro RT off-road. The bigger question is whether Giti can combine American engineering, domestic production, global experience, warranties and proven performance into a tire brand that earns a place at the dealer counter – and ultimately with U.S. drivers.

For tire dealers, the launch represents a new value-focused option backed by domestic supply and support.

Tire Review: www.tirereview.com
Hunter Engineering: www.hunter.com

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