She didn’t grow up in a rodeo family, but she still found her way to the heart of the Western world. I’m joined by Paige Murray, one of our Western Life and Style 30 Over 30 winners, for a candid, warm conversation about building a cowgirl life one bold pivot at a time, starting with a horse-loving childhood in Lancaster, South Carolina and a Clemson animal science path that kept evolving.

Paige walks us through the surprising career steps that shaped her voice and confidence, from promotional modeling to traveling the country with NASCAR as Miss Sprint Cup, where she fell in love with broadcast journalism. That storytelling skill set later takes her to Ride TV, a move to Fort Worth, and a key moment at the National Finals Rodeo where she meets Ty Murray. From there, we talk real ranch life in Stephenville, Texas, the seasons of becoming a mom, and what it looks like to choose work that fits your family while still feeding your ambition.

We also dig into Paige’s children’s book journey and the heart behind the Rosie the Horse series, including Rosie’s Wild Ride, Rosie’s Ranch Rescue, and Rosie’s Cowboy Christmas. If you care about Western children’s books, cowgirl representation for young readers, and how authors handle rejection, Paige shares the honest version. And yes, we get into the legendary “funny farm” too, why animals are genuinely therapeutic, and how ranch chores can be the best kind of reset.

If you enjoy conversations about Western women, creative careers, ranch living, and following passions without losing the fun, press play, then subscribe, share this with a friend, and leave us a review.

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A ranch kid with eight siblings. A marketer without a formal degree. A leader who turned Western heritage into living, breathing brand love. Our conversation with Judy Wagner charts a path powered by grit, purpose, and the kind of storytelling that slows a noisy room and makes people feel seen

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A small-town girl who planned on dentistry ends up redefining how the world sees cowboys and cowgirls...this is Jenna Morr's story, and it’s packed with lessons any brand or athlete can use. We sit down with Jenna to chart her leap from Big Ten athletics and the Denver Broncos to PBR, Cavender’s, and now Teton Ridge, where she leads social and content across properties like The American Rodeo, the Arizona Ridge Riders, the Cowboy Channel, and Cowboys & Indians. The throughline is simple and powerful: authenticity scales, polish does not.

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