Most founders say they hate the chaos.
Most founders also create it.

When everything gets labeled urgent, the label stops meaning anything.

Adrienne and Emily get into why urgency becomes a founder's default setting and what it's actually protecting. Often it's a need to be needed.

What they cover:

• Why "when everything is urgent, nothing is urgent" is a culture problem, not a workflow problem
• The guiding principle Adrienne built her company on: we're not creating oxygen
• The paper mill job where everyone acted like the building would collapse without them
• The 11pm website outage Adrienne told her team to go to sleep on
• Why people who demand urgency also tend to have zero tolerance for mistakes
• The 10/80/10 trap: when the founder can't do the first 10%, nobody can do the other 80%
• Emily on demoralizing the exact kind of person you said you wanted to hire
• The stat behind why so many women-owned businesses never build a team
• How entrepreneurs slowly morph into the bad leaders they left
• Where to actually start: name your guiding principles before someone else's urgency sets your pace
  

Listen at level11leaders.com/podcast
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⏱️ Time Chapters
00:01 Welcome, matching hair, and summer admin
07:26 Founders use urgency to stay important
11:24 The night the website went down
15:35 Tight deadlines vs. manufactured urgency
19:46 You're demoralizing the person you hired
24:00 How entrepreneurs become what they left
28:09 Define the vibe before someone else does