Welcome to Field Notes: Meet our hosts
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Welcome to Field Notes: Meet our hosts
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Meet Lily Comba and Sarah Crow, the hosts of Field Notes, a podcast about influencer marketing, creator partnerships, brand strategy, and growth.
In this episode, Lily, Founder + CEO of Superbloom and Sarah, Head of Creator Strategy at Superfiliate share how they built their careers in creator and influencer marketing, the experiences that shaped their approach, and why they created Field Notes.
With 20 years of combined experience and hundreds of millions in managed budgets, Sarah and Lily have worked inside the evolution of creator marketing from an emerging tactic to a core growth channel. They’ve seen what happens behind the scenes of influencer campaigns, creator partnerships, brand deals, paid social, and high-performing creator programs, including the parts that rarely make it into polished case studies.
They also share what you can expect from Field Notes: candid conversations with the marketers, founders, creators, strategists, and operators shaping the future of influencer and creator marketing.
If you work in influencer marketing, creator partnerships, social media, brand marketing, or growth, start here.
Field Notes is the operator’s playbook for brand, creator, and growth.