Episode Overview: Common mistake - thinking that you need to include more extras to book more weddings. Extras could look like - more hours, more edits, more add-ons. It makes sense why you would think that because most people equate more with better. But, the truth is that offering more is the worst way to be seen as the best. And being seen as the best is what needs to happen to book weddings. So how do you get Brides & Grooms to see you as the best? Listen in to this episode to find out.

Notable Quotes:

"A Wedding Planner its more than the list of services and number of hours - a good planner is security for the Bride & Groom to know that everything will be handled, every vendor, every detail, every possible thing that could go wrong, wont because she's already on it. She’s providing a very valuable service that assures the couple a dream wedding day. One that feels stress free, easy, fun. One that allows the couple to enjoy every second of the day without having to worry about any thing else. She gives them the knowing that all the details they spent months planning are executed to perfection, which allows them to be fully in the moment - that is immensely valuable. "

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The Wedding Pro Academy
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Episode Overview: Is booking more weddings the best way to make more money in your wedding business? More weddings = more success, more money, feeling like you "made it". But is it true? What if its this very belief that is holding you back? What if the most successful, top wedding planners, wedding photographers, wedding businesses - aren't the busiest? What if they're just running things smarter? More intentional? In today's episode we dive into how to step outside of the employee mindset and into the CEO mindset that allows your business real success, growth and the ability to create a dream lifestyle.

Notable Quotes:

"There’s a distinct difference between building a dream wedding business that gives you luxurious amounts of money, time and freedom AND a wedding business that feels like a grind. The main difference here is the owner who’s running the business. The dream wedding business owner is in CEO mode. The overworked and underpaid wedding business owner is still a worker bee."

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The Wedding Pro Academy
"5 Secrets Successful Wedding Businesses Know"
Learn: 5 Secrets 6-Figure Wedding Businesses Have in Common
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Episode Overview: Targeting established wedding vendors to build connections is the worst way to grow your business. This could look like cold pitch emails introducing yourself and offering to help them. It could look like pitching them on your business, why they should use or recommend you you. Or it could look like asking veteran wedding photographers or planners out to coffee to "pick their brain". These are all old strategies that don't work because they feel disingenuous. So what works? There is a better way! Nicole explains exactly why veteran wedding vendors are so turned off by these attempts of connection and gives specific strategic ideas of better ways to become besties with the vendors who can actually help you.

Notable Quotes:

"Established wedding vendors (wedding planners, photographers, etc.) are too busy to help you. They don’t care about your business. They don’t want to see another competitor in the field and they definitely aren’t going to take the time to train you or share all the wedding industry secrets that took them decades to learn and master.

You think if you're nice, or give them something they'll help you. You think you can use their connections to build your business but that is the worst way to grow your wedding business. Established, veteran wedding vendors are not interested in you or what you have to offer.

At least not when you aren’t really offering them anything they need, want or value. "

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The Wedding Pro Academy
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Episode Overview: How do you build a business when you feel like you have no time? Maybe you just had a baby. Or maybe you have another job but really want to make this new wedding business work so you can quit the other job. If you're in the phase of trying to make it work but feeling stuck, lost or overwhelmed with the idea of not enough time, this episode is for you.

Notable Quotes:

"It's important for you to understand that you create the idea of time. Not enough time isn't a truth. It's an idea you decided was true, you created this belief for yourself. Shift 'I don't have enough time' to 'I create time for whats important to me. I will figure out how to make the time that I have - work' and get really curious about the idea of time.

Can you work early in the morning? Can you get your mom to watc the baby overnight 1x a week and bang out 2 straight days of solid work? Can you hire a sitter a few times a week? If you have another job can you talk to your boss about working from home so that you can give yourself more time in your wedding business? There's always a work-around. Start being open to the idea and see what comes in"

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The Wedding Pro Academy

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Episode Overview: Feeling like you suck at sales? Hitting a plateau with bookings? Feeling like your business is never quite at the level that it should be, not making what you should be by now? It's not a sales problem, it's a belief problem.

Notable Quotes:

"If you're business feels like it's at a plateau and you're having trouble closing sales or booking weddings ...

---> It's not a sales problem.
---> It's a belief problem.

You aren't fully behind your value (your offer, your service, your result, the experience you create) AND - you haven't mastered communicating this value yet. None of this has anything to do with your worthiness. You are always fully worthy no matter what. Your business is an entirely separate entity. Who you are as a soul, as a human is always 100% worthy"

- - -

The Wedding Pro Academy

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Episode Overview: In todays episode we talk about how wedding business owners hold themselves back with perfectionism and safe action steps rather than following their gut and taking messy action. Nicole shares her experience with messy action and how it led her to her dream business and gives you insight on how you can do the same.

Notable Quotes:

"You’re a perfectionist. Most of us in the wedding industry are. So, you do things like wait for everything to be perfect before you launch a new package, idea or offer. This is slowing you down, not getting you real experience and results, and keeping you from trying new things.

You are taking too many safe actions, not enough messy action. Backend work like working on your website but not making it live, getting the photo shoot done (safe action) but not talking about that new idea, offer or package because it’s not “ready enough” yet.

The underlying belief holding you back is that - everything needs to be perfect before I can show it. The truth however is that you’ve got an idea that feels like a good one, it's very likely your intuition trying to guide you and the only way you’ll know if it works is if you put it out there. There is no point in making it perfect when you aren’t even sure people want it. Put it out there messy and get a feel for what people think of it, you can always clean things up and make it better later. "

- - -

The Wedding Pro Academy

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Episode Overview: Your wedding work speaks for itself, your past weddings have been incredible, your website is beautiful, you're showing up consistently on social media - but couples aren't reaching out and your inbox is filled with crickets. You're having $0 months and you feel defeated. What TF are you doing wrong? What are you missing? If you can relate even a little, this episode is for you.

Notable Quotes:

" We think that as long as our work is amazing, that is more than enough. Example: Wedding Photographer - your work is phenominal, so good, everyone freaks out when they see it, people love it. So - seems like a no brainer right - I’m an amazing photographer, brides will book me, there will be people lining up at my door, my work speaks for itself, it will be EASY to book weddings.

But, if this is true - why are there wedding photographers with stunning portfolios struggling to go full time with their wedding business.

It’s not about how good of a photographer you are. Couples need MORE than that.

Here’s the actual problem. You are not getting in front of enough potential couples AND you are not showing up in enough different spaces to build the level of trust that is necessary for them to pay you money. "

- - -

The Wedding Pro Academy

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Episode Overview: What to do when your wedding business has hit a plateau for 6 or more months? Today we dive into one of the reasons you're stuck and what to do to shift this.

Notable Quotes:

" Your business isn’t going to become successful (make money) from booking more weddings. You need to realize that the value is YOU. You are the magic piece that makes what your company extraordinary. It's the value that YOU bring. "

"The better you get at communicating your VALUE and the more you believe in it and root to it, the more magnetic you’ll become as a wedding pro. Brides can feel the shift. You’ll book more weddings, make more money, feel more ease around your business. "

- - -

The Wedding Pro Academy

Get on the List --> https://weddingproacademy.com/subscribe

Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/