Episode Overview: Common mistake - thinking that you need to include more extras to book more weddings. Extras could look like - more hours, more edits, more add-ons. It makes sense why you would think that because most people equate more with better. But, the truth is that offering more is the worst way to be seen as the best. And being seen as the best is what needs to happen to book weddings. So how do you get Brides & Grooms to see you as the best? Listen in to this episode to find out.

Notable Quotes:

"A Wedding Planner its more than the list of services and number of hours - a good planner is security for the Bride & Groom to know that everything will be handled, every vendor, every detail, every possible thing that could go wrong, wont because she's already on it. She’s providing a very valuable service that assures the couple a dream wedding day. One that feels stress free, easy, fun. One that allows the couple to enjoy every second of the day without having to worry about any thing else. She gives them the knowing that all the details they spent months planning are executed to perfection, which allows them to be fully in the moment - that is immensely valuable. "

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The Wedding Pro Academy
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Episode Overview: Is booking more weddings the best way to make more money in your wedding business? More weddings = more success, more money, feeling like you "made it". But is it true? What if its this very belief that is holding you back? What if the most successful, top wedding planners, wedding photographers, wedding businesses - aren't the busiest? What if they're just running things smarter? More intentional? In today's episode we dive into how to step outside of the employee mindset and into the CEO mindset that allows your business real success, growth and the ability to create a dream lifestyle.

Notable Quotes:

"There’s a distinct difference between building a dream wedding business that gives you luxurious amounts of money, time and freedom AND a wedding business that feels like a grind. The main difference here is the owner who’s running the business. The dream wedding business owner is in CEO mode. The overworked and underpaid wedding business owner is still a worker bee."

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The Wedding Pro Academy
"5 Secrets Successful Wedding Businesses Know"
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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/

Episode Overview: Targeting established wedding vendors to build connections is the worst way to grow your business. This could look like cold pitch emails introducing yourself and offering to help them. It could look like pitching them on your business, why they should use or recommend you you. Or it could look like asking veteran wedding photographers or planners out to coffee to "pick their brain". These are all old strategies that don't work because they feel disingenuous. So what works? There is a better way! Nicole explains exactly why veteran wedding vendors are so turned off by these attempts of connection and gives specific strategic ideas of better ways to become besties with the vendors who can actually help you.

Notable Quotes:

"Established wedding vendors (wedding planners, photographers, etc.) are too busy to help you. They don’t care about your business. They don’t want to see another competitor in the field and they definitely aren’t going to take the time to train you or share all the wedding industry secrets that took them decades to learn and master.

You think if you're nice, or give them something they'll help you. You think you can use their connections to build your business but that is the worst way to grow your wedding business. Established, veteran wedding vendors are not interested in you or what you have to offer.

At least not when you aren’t really offering them anything they need, want or value. "

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The Wedding Pro Academy
Grab the Freebie: "Strategies to Build Connections with Established Wedding Vendors that Actually Work"
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Connect with Nicole: nicole@weddingproacademy.com

Learn more about The Wedding Business Masterclass: https://weddingproacademy.com/