What if the real problem isn't your work ethic? What if it's that nobody ever taught you how to run a profitable business?

You went into business to make a difference. To take care of your family. To build something that matters. But somewhere along the way, the dream turned into a grind. You're exhausted, stretched thin, and wondering why success still feels so far away.

Sound familiar?

Neeka Williams felt the same way. As the practice administrator for a urology company, she was doing all the "right" things—showing up every day, solving problems, keeping the wheels turning. But she kept asking herself: There has to be more to this, right?

In this episode, Brandon sits down with Neeka to talk about her year inside the Profit Planning Network. This isn't a story about magic formulas or overnight wins. It's about finally having a framework that fits who you actually are—and a community that keeps you accountable to your own goals.

You'll discover:

• Why most business advice fails entrepreneurs who think differently (and what to do instead)
• How understanding your "financial archetype" can change the way you plan, save, and grow
• The one shift that let Neeka walk away from her business for a full week—without anything falling apart
• Why emotions in business aren't a weakness, but actually a guide to your next move
• What happens when you stop being embarrassed about needing help and start treating business like the skill it is

Key Quote: "People don't go into business to fail. You go into business to be profitable, to make a positive impact, to pass on a legacy. You just don't know how—and what Wall Street says and what the business gurus say hasn't been working." — Neeka Williams

If you've been feeling like you're running on a hamster wheel and wondering when it gets easier, this conversation is for you.

Resources mentioned:

• Find Your Flow Quiz — 10 questions to discover your financial personality
• Financial Nervous System Diagnostic — A deeper 54-question assessment
• Profit Planning Network 2026 — Join our community of business owners building profitability and wealth
• Urology Consultants, Inc. — Neeka's practice (and a reminder for the guys to get checked!)

00:00 Welcome to Wealth Wisdom Financial Podcast

01:01 Introducing Neeka Williams and Her Journey

01:41 Joining Profit Planning Network

04:35 Experiences and Insights from PPN

13:12 The Role of AI in Business

19:11 Understanding Emotions in Business

20:36 The Importance of Reflecting on Feelings

21:59 Who is PPN For?

23:08 Balancing Sales and Expenses

25:15 The Value of Certification and Experience

28:48 The Role of Profit Planning

32:11 Encouraging Regular Health Check-ups

34:29 Final Thoughts and Enrollment Information

Watch on YouTube: https://youtu.be/cDBONHEVILA

Have you ever wondered why the financial industry treats entrepreneurs like they should act like employees?

Save for retirement. Max out your 401(k). Lock your money away for 30 years. That advice might work for someone with a steady paycheck and a pension. But for business owners? It's a recipe for disaster.

In Part 2 of our conversation with Perry Marshall, we're pulling back the curtain on what's broken in the financial planning world—and how we're using Profit First, Infinite Banking, and AI tools to help business owners build wealth on their own terms.

You'll discover:

• Why the conventional financial industry is designed to extract money from entrepreneurs, not empower them

• The difference between saving for retirement and building actual liquidity (and why it matters more than you think)

• How we combine Profit First and Infinite Banking to give business owners control over their cash flow AND their wealth-building

• The AI tools we built to help clients understand their "financial nervous system" before they ever talk to us

• Why we stopped explaining what we do and started letting people experience it instead

Key Quote: "The financial industry is designed to move your money to Wall Street. We're designed to help you build a healthy, profitable business first—and then build wealth from that foundation."

This episode is for business owners who've felt like the conventional financial advice never quite fit. If you've ever thought, "There has to be a better way" … there is. And we're showing you how.

Resources mentioned:

• Find Your Flow Quiz — A free 10-question assessment to discover your financial personality

• Financial Nervous System Diagnostic — A deeper 54-question assessment that reveals your money patterns

• Perry Marshall's Roundtable 2026 — The mastermind community that helped accelerate our growth

• Profit Planning Network 2026 — Join our community of business owners building profitability and wealth

00:00 Introduction and Recap

00:39 Shifting Gears: What's Broken in the Financial Industry

03:15 Behavioral Economics and Financial Planning

04:27 Empowering Clients: A Different Approach to Finance

08:12 Combining Profit First and Infinite Banking

11:39 Lessons Learned and Overcoming Challenges

16:54 Transformative Experiences and Future Plans

25:11 Conclusion and Next Steps

Watch on YouTube: https://youtu.be/_xNQQzQovf8

What happens when your dream business nearly destroys you, and then teaches you everything you needed to know about money?

We don't usually talk about this. The early days. The subway rides hauling coffee beans across Chicago. The polar vortex brought us to the edge of bankruptcy. The moment we realized we'd been doing money completely wrong.

But Perry asked us to get real. So we did.

In Part 1 of this two-part conversation, we're pulling back the curtain on our entrepreneurial journey, from bootstrapping a coffee shop with zero financial backing to discovering the principles that would eventually reshape how we help business owners build wealth.

You'll hear:

• Why we delivered coffee beans on the subway before our shop even opened (and what that taught us about building a business with no money)
• The brutal wake-up call that came during a Chicago polar vortex—and the single lesson that saved everything
• What our financial planner told us contradicted everything we thought we knew about "saving for retirement."
• The three things every entrepreneur needs to survive (hint: passion isn't enough)
• Why we were told we were "too entrepreneurial" to get hired and how that rejection became our biggest opportunity

Key Quote: "We were naive about how hard it would be. But that naivety is also what kept us going when smarter people would have quit."

This isn't a polished success story. It's the real version—the good, the bad, and the ramen. If you've ever wondered whether you're cut out for this entrepreneur thing, or if you're doing money all wrong, this one's for you.

Coming next week: Part 2 dives into what's broken in the financial planning world and how we're using Profit First, Infinite Banking, and AI to help business owners build wealth differently.

Resources mentioned:

• Find Your Flow Quiz — 10 questions to discover your financial personality
• Financial Nervous System Diagnostic — A deeper 54-question assessment
• Get more info about Perry Marshall's Roundtable here.
• Profit Planning Network 2026 — Join our community of business owners building profitability and wealth

00:00 Introduction

00:45 The Coffee Shop Dream

03:20 Bootstrapping with Nothing

06:15 The Polar Vortex Wake-Up Call

09:30 Discovering Liquidity Over Retirement

11:45 The Three Things Every Entrepreneur Needs

13:00 Preview of Part 2

Watch on YouTube: https://youtu.be/bC5j2xh8y_g