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A raw, unedited recording of James Mousa’s live speech at The Citylife Business Retreat, Cairns 2025 — the one everyone’s been asking for.

🎁 Grab your FREE copy of our Finance Fundamentals Book
👉 https://www.lifesumo.com.au/finance-fundamentals-download

💬 Got thoughts? Got questions?
Comment below—we love a good financial debate and we’re here to help you build real, lasting wealth.

The information contained herein is of a general nature only and does not constitute personal advice. You should not act on any recommendation without considering your personal needs, circumstances, and objectives. We recommend you obtain professional financial advice specific to your situation.

If you would like personalised advice, click here to talk with our team: www.lifesumo.com.au

📄 Download our Financial Services Guide (FSG) and Privacy Policy on our website to learn more about our services, fees, and how we protect your information. We recommend reviewing these documents carefully.

© ORION ENTERPRISES (CAIRNS) PTY LTD TA LIFE SUMO | ABN 76619183121

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Are you getting real financial advice—or just a filtered sales pitch dressed as “money tips”? In this episode, we unpack the uncomfortable truth: finfluencers are making bank while most Aussies are being misled.

We’re diving into: → Why influencer-led money advice isn’t as innocent as it looks
→ The difference between licensed professionals and online opportunists
→ How to actually build wealth in the real world, not just the algorithm

If you're tired of being sold to instead of supported—this one's for you.

🎁 Grab your FREE copy of our Finance Fundamentals Book
👉 https://www.lifesumo.com.au/finance-fundamentals-download

💬 Got thoughts? Got questions?
Comment below—we love a good financial debate and we’re here to help you build real, lasting wealth.

The information contained herein is of a general nature only and does not constitute personal advice. You should not act on any recommendation without considering your personal needs, circumstances, and objectives. We recommend you obtain professional financial advice specific to your situation.

If you would like personalised advice, click here to talk with our team: www.lifesumo.com.au

📄 Download our Financial Services Guide (FSG) and Privacy Policy on our website to learn more about our services, fees, and how we protect your information. We recommend reviewing these documents carefully.

© ORION ENTERPRISES (CAIRNS) PTY LTD TA LIFE SUMO | ABN 76619183121

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What do chickens have to do with building wealth? Everything. In this episode, we break down the power of assets using a simple, practical analogy that makes investment strategies easy to understand. In this episode, we explain what assets really are using the Life Sumo analogy of chickens and eggs. We dive into how assets grow over time through capital appreciation, and how they produce income (dividends) along the way. This is the perfect episode for anyone new to investing or for those who want to understand the basics of asset-building in a practical way. Want to grab a FREE copy of our Finance Fundamentals Book - Click Here: https://www.lifesumo.com.au/finance-fundamentals-download Subscribe for more discussions on financial regulation, innovative financial strategies, and expert advice tailored to the Australian market. Comment below with your thoughts or questions—we’re here to help you take control of your financial destiny! The information contained herein is of a general nature only and does not constitute personal advice. You should not act on any recommendation without considering your personal needs, circumstances, and objectives. We recommend you obtain professional financial advice specific to your circumstances. If you would like personalised advice - please click here to talk with our team. Download our Financial Services Guide (FSG) and Privacy Policy via our website | www.lifesumo.com.au to learn more about our services, fees, and how we protect your information. We recommend reviewing these documents carefully. © ORION ENTERPRISES (CAIRNS) PTY LTD TA LIFE SUMO | ABN 76619183121

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It all starts with knowledge. If you're not clear on these 3 fundamental principles, your financial future is built on shaky ground. Let’s break them down, step by step. In this episode, we dive deep into the three key principles that lay the foundation for a strong financial future. Understanding Purpose, Timeframe, and What it Means to build wealth will set you up for smarter financial decisions.

If you’ve been struggling with where to start your wealth-building journey, this episode is for you. Our mission is to provide insights and solutions that help you build a secure financial future in a regulated, transparent environment.

Want to grab a FREE copy of our Finance Fundamentals Book - Click Here: https://www.lifesumo.com.au/finance-fundamentals-download

Subscribe for more discussions on financial regulation, innovative financial strategies, and expert advice tailored to the Australian market.

Comment below with your thoughts or questions—we’re here to help you take control of your financial destiny!

The information contained herein is of a general nature only and does not constitute personal advice. You should not act on any recommendation without considering your personal needs, circumstances, and objectives. We recommend you obtain professional financial advice specific to your circumstances. If you would like personalised advice - please click here to talk with our team.

Download our Financial Services Guide (FSG) and Privacy Policy via our website | www.lifesumo.com.au to learn more about our services, fees, and how we protect your information.

We recommend reviewing these documents carefully.

© ORION ENTERPRISES (CAIRNS) PTY LTD TA LIFE SUMO | ABN 76619183121

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Welcome to our pilot episode, "Breaking the Financial Mold: How Life Sumo Emerged from Unregulated Chaos." In this revealing conversation, we share the story behind Life Sumo’s creation and explain why the traditional financial advice model no longer works for Australians.

Frustrated by the fallout from unregulated finance and the collapse of institutions like Storm Financial, we set out to build a system that prioritizes transparency, trust, and accountability.

In this episode, we cover: The Unregulated Chaos: How the lack of proper financial regulation led to risky practices and devastating outcomes in Australia. Lessons from the Past: A look at the collapse of Storm Financial and its impact on everyday investors.

Our Breakthrough: The journey and vision behind Life Sumo, a revolutionary approach designed to empower Australians with reliable, clear, and affordable financial advice.

A Call for Change: Why we believe in flipping the traditional model on its head to offer a safer, more accountable way to navigate the financial landscape. If you’re an Australian feeling nervous about financial advice, think you can’t afford quality guidance, or have experienced the pitfalls of unregulated finance, this episode is made for you.

Our mission is to provide insights and solutions that help you build a secure financial future in a regulated, transparent environment. Subscribe for more discussions on financial regulation, innovative financial strategies, and expert advice tailored to the Australian market.

Comment below with your thoughts or questions—we’re here to help you take control of your financial destiny!