We Turned Off Brand Search in Google Ads and Saved €60,000
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We Turned Off Brand Search in Google Ads and Saved €60,000
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A client was spending €5,000 a month on branded search because a YouTube tutorial said to, so we ran a geo test to prove it either way.
In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a full brand search incrementality test for a toothbrush brand, splitting Germany into two equal regions, running a six-week geo holdout, and tracking every metric.
The results were unambiguous: revenue in the test region was only 0.6% lower, organic clicks rose 22%, and paid search orders that disappeared were almost entirely replaced by organic, confirming that branded search demand was already theirs at zero cost.
Get your free discovery call with Jeremy here: https://www.younganddigital.marketing/services#GoogleAdsManagement
Scale your store with 1:1 founder advisory coaching: https://www.younganddigital.marketing/one-to-one-coaching