『We REACT to Upmarket's "Ultimate Betrayal"』のカバーアート

We REACT to Upmarket's "Ultimate Betrayal"

We REACT to Upmarket's "Ultimate Betrayal"

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If you own a real estate media company and have photographers or videographers working for you, this is probably one of your biggest unspoken fears: What happens if you train someone… and they leave, start competing with you, and take your clients with them? That’s exactly the situation Mark and Reed unpacked on Upmarket’s recent episode, “The Ultimate Betrayal.” After listening, we immediately knew we wanted to continue the conversation. Alex and Oliver get into what this looks like from the perspective of two real estate media business owners who have hired shooters, built teams, lost employees, dealt with competitors—and had team members openly tell them they eventually want to start their own companies. We talk about non-competes, moonlighting shooters, client loyalty, employee culture, protecting key accounts, hiring future entrepreneurs, and the uncomfortable reality that sometimes your photographer has a stronger relationship with your agent than you do. But the bigger question is: How do you build a real estate media company that’s incredibly difficult to compete with? Not because you’ve locked everyone down—but because your systems, service, relationships, culture and brand are so good that clients and employees genuinely don’t want to leave. We also turn the microscope on our own companies and ask: If a competitor wanted to steal our best clients tomorrow, where would they attack? Huge credit to Mark and Reed for putting such a difficult situation out publicly. It gave the entire real estate media industry something worth talking about—and learning from. If you have a team—or want one someday—this episode is for you. OUTWORK — Build the business. Escape the average. This episode of OUTWORK is brought to you by HDPhotoHub — the platform built for real estate photographers to deliver media, create property websites, and run their real estate media business.
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