We Made a Page for Every Town. Was That a Mistake?
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You work in six or seven towns, so you made a page for each one. Copy, paste, swap the name. It felt like progress. In this episode we look at what Google's own pages say about that, and how to tell if your town pages are helping or hurting.
The short version: yes, it can be a mistake. Google's spam policies call near-copy pages aimed at different cities doorway abuse. But town pages aren't bad on their own. A page about one town you really work in, with real jobs, real photos and clear details about how calls work there, is a useful page.
We talk through the cover-the-town-name test, what Google's helpful content guide says about first-hand experience, why you keep one Google Business Profile for your whole area, and a calm way to fix the copy-paste pages you already have, best towns first.
Read the full article: https://blog.edenos.ca/post/service-area-pages-for-contractors
From EdenOS in Clarence-Rockland, Eastern Ontario. edenos.ca