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We Have A Meeting

We Have A Meeting

著者： We Have A Meeting
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Every week, Jack Frimston and Zac Thompson from We Have A Meeting chat with brilliant entrepreneurs about sales, mindset, marketing, and everything in between. It’s smart, human, and full of ideas you can actually use. Tune in for sharp conversations, fresh perspectives, and a few laughs along the way.We Have A Meeting マーケティング マーケティング・セールス 個人的成功 出世 就職活動 経済学 自己啓発
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  • Nobody In Marketing Will Say This Outloud

    Nobody In Marketing Will Say This Outloud
    2026/09/02
    Anna Cairns and Kerry Collinge are the co-founders of Illuminari, the marketing collective they launched in 2026 alongside Rory Sutherland, Les Binet, Karen Nelson-Field, Orlando Wood, Richard Shotton, Margaret Heffernan, Tom Goodwin and Adam Morgan. Anna spent 22 years agency-side. She ran Nudgestock, the behavioural science festival, for a decade, and spent eight years building Rory Sutherland's fame and stage presence around the world. Kerry spent 25 years in marketing at Carlsberg, AB InBev and Mondelez, then ran marketing at System1 and took Uncensored CMO to Marketing Week's B2B Brand of the Year as its Managing Director. Between them they have sat in most of the rooms where marketing decides what it thinks. Their view is that the industry has hidden behind measurement. Everyone uses the same dashboards and the same frameworks, so everyone gets the same answers, and nobody is accountable for whether any of it worked. Along the way: why Anna's daughter believes Elvis is still alive, the Joe Rogan cat litter story and who gets paid when misinformation spreads, why you can line up ten beers blind and nobody can tell the difference, why a CEO will believe a stranger with a slide deck over the team he already employs, and why marketing still gets treated as the colouring in department. Chapters 00:00:00 Welcome to the Show: Meet Kerry and Anna, The Founders of Illuminari 00:01:41 The Data and Fear Problem: Why Marketing Lost Its Humanity 00:09:21 The Cannes Dinner Party: How Illuminari Was Born 00:14:52 The TikTok Generation: Misinformation and the Need for Real Conversations 00:23:50 The Three Martini Lunch: Bringing Back Joy and Connection 00:39:11 The Organ Transplant: Moving from B2C to B2B Marketing 00:55:08 The Rory Effect: Why Simplification Beats Complication 00:56:50 The Wall of Shame: Why Great Work Comes from Shaking the Tree 00:59:07 The Avengers of Marketing: How to Work with Illuminari 00:59:53 The Closing Question: Are You Bringing Your Whole Self to Work? #RorySutherland #Illuminari #UncensoredCMO #Nudgestock #System1 #Marketing #BrandBuilding #MarketingStrategy #CMO #B2BMarketing #MarketingEffectiveness #BehaviouralScience #Advertising #WeHaveAMeeting Connect with Anna and Kerry: Illuminari: https://www.theilluminari.com Anna Cairns: https://www.linkedin.com/in/anna-cairns-70284220 Kerry Collinge: https://www.linkedin.com/in/kerry-collinge Uncensored CMO: https://system1group.com/uncensored-cmo Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.
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    1 時間 1 分
  • I Work For Steven Bartlett - Here's What I Learned: Will Perez

    I Work For Steven Bartlett - Here's What I Learned: Will Perez
    2026/08/26
    Will Perez is the filmmaker who spent three years documenting Steven Bartlett from inches away. As lead filmmaker and editor at FlightStory, he built Behind The Diary, the behind-the-scenes channel following The Diary Of A CEO, from zero to 400,000 subscribers and more than 12 million views. In April 2026 he was named to the Forbes 30 Under 30 Europe list for Media and Marketing, at 24. He got there by dropping out. At 21, in his second year at Edinburgh University, Will texted his mum to say he was leaving to take a job with Steven Bartlett. Her reply, in Spanish, was blunt: are you crazy? He'd stolen his dad's camera at 16, shot weddings in Velcro Spider-Man shoes, and sent close to a thousand cold pitches that went nowhere. Gymshark said no. HBO said no. Then a referral put him on a call with Jack Sylvester, co-founder of Diary Of A CEO, and four days later he'd quit his degree and moved to London. What followed was three years inside one of the biggest media operations on the planet. Last year alone that meant 54 flights in 54 weeks. He has since left to build his own studio, telling stories for founders, artists and brands. He joins Jack and Zac for an unusually honest conversation about storytelling, YouTube strategy and what it actually costs to work at that level. Why nobody cares about your story, how a DOAC video gets packaged before a single frame is cut, the two hours after you hit publish that decide everything, and what Steven Bartlett does backstage that nobody films. What you'll learn in this episode: Chapters 00:00:00 Welcome to the Show: Meet Will Perez, The Man Behind Diary of a CEO 00:01:55 Nobody Cares About Your Story: The Three Assumptions That Kill Content 00:04:00 Brand vs Founder Storytelling: The Red Bull Strategy 00:07:08 The Story Seller Framework: How Real Estate Agents Hack Your Brain 00:11:09 The Dropout Decision: Texting Your Way Into Your Dream Job 00:17:34 Data Before Creative: The Title Testing Process That Changes Everything 00:22:15 The First Two Hours: What Happens After You Hit Publish 00:26:13 54 Flights in 54 Weeks: The Reality of Working for Stephen Bartlett 00:33:21 The Steve Jobs Headphone Jack Story: How Much You Care Equals How Much You Win 00:52:39 Going Full-Time: The Bet on Himself and What Comes Next #StevenBartlett #DiaryOfACEO #DOAC #YouTubeStrategy #VideoEditing #Storytelling #ContentStrategy #ContentCreation #Filmmaking #PersonalBranding #YouTubeGrowth #BehindTheDiary #WeHaveAMeeting Connect with Will: Website: https://www.willperez.co.uk Instagram: https://www.instagram.com/btswithwill Substack: https://btswithwill.substack.com LinkedIn: https://uk.linkedin.com/in/will-lindsay-perez Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have A Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.
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    54 分
  • Microsoft's CEO Says This Makes You Better At Sales

    Microsoft's CEO Says This Makes You Better At Sales
    2026/08/23
    Satya Nadella, the CEO of Microsoft, says empathy is the hardest skill to learn, and the one that matters most. In this clip, Jack and Zac break down why empathy is the single most underrated sales skill in B2B, and how it changes everything about the way you cold call, handle objections and close deals. Most salespeople think empathy is soft. It isn't. It's the difference between a prospect hanging up in four seconds and a prospect actually telling you the truth about their situation. Empathy is what turns a cold call into a conversation, a pitch into a diagnosis, and a "not interested" into a real objection you can actually work with. If you're learning how to sell, how to cold call, or how to build a sales career that doesn't rely on being pushy, this is the skill to start with. Chapters 00:00:00 Welcome to the Show: The One Skill Every Salesperson Needs 00:00:36 The Microsoft CEO Quote: Why Empathy is the Hardest Skill 00:01:48 Can Empathy Be Taught: Nature vs Nurture 00:02:42 The Home Test: When Problem Solving Kills Connection 00:04:01 Beyond the Transcript: Reading Tone and Body Language 00:04:47 The Ten Out of Ten Problem: Testing Real Empathy 00:05:49 The Summary Technique: Your First Empathy Skill 00:07:49 Nooks Ad: Stop Cold Calling on Your Mobile 00:08:21 Labeling and Mirroring Masterclass: The Theory 00:10:21 Live Role Play: Empathy Skills in Action 00:13:41 Common Mistakes: Mirroring the Wrong Phrases 00:15:03 The Low Stakes Practice Game: Try This at Home 00:15:47 Active Listening: The Foundation of Empathy 00:16:44 Secret Mission: The Wham Challenge for 850 Pounds What you'll learn in this clip: Why Microsoft CEO Satya Nadella calls empathy the hardest skill to learn How empathy actually works on a cold call, and what fake empathy sounds like to a prospect The difference between empathy and being "nice" in sales, and why nice salespeople lose deals How to use empathy to handle objections instead of fighting them Why empathy is the fastest way to build trust with a stranger on the phone How to train empathy as a sales skill, not a personality trait Whether you're in cold calling, SDR work, account executive sales, recruitment, or you're a founder doing your own outbound, this is the skill that compounds. #Sales #ColdCalling #Empathy #SalesTraining #B2BSales #SalesTips #SatyaNadella #Microsoft #HowToSell #SalesSkills #ObjectionHandling #SDR #Prospecting #WeHaveAMeeting Hear more from the hosts: Jack: https://www.linkedin.com/in/jack-frimston-5010177b Zac: https://www.linkedin.com/in/zac-thompson-33a9a39b Brought to you by Nooks: the AI-powered platform helping teams automate outbound sales and book more qualified meetings. Learn more at https://www.nooks.ai/wehaveameeting Subscribe to We Have a Meeting: new episodes every week with founders, sales leaders and entrepreneurs who've built it from the ground up.
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    18 分
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