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  • I Built the UK’s Fastest Start Up with Steven Bartlett: Levi Levenfiche

    I Built the UK’s Fastest Start Up with Steven Bartlett: Levi Levenfiche
    2026/05/06
    In this episode, we sit down with Levi Levenfiche, co-founder of Perfect Ted, the UK's fastest growing matcha brand, who went from funding the business with his own paychecks to negotiating million pound deals with Steven Bartlett. Levi breaks down the reality of building a food and beverage business from a kitchen table, why 99% of startups fail and the odds are even worse in F&B, and how Perfect Ted went from pretending to be a cafe to order matcha samples to becoming the largest matcha brand in the UK by consumption. He explains why they ignored every piece of advice telling them not to launch in Holland & Barrett, how they had four days to get their numbers ready for Dragons' Den, and why knowing your financials inside out is non negotiable if you want to survive the den. We dive deep into what happened after Dragons' Den aired, why it took nearly a year to sign the deal with Steven Bartlett that was shown in minutes on TV, and how they navigated negotiations when the business was doubling month on month. Levi reveals why Stephen isn't the type of investor who grills every number but focuses on brand and storytelling, how accountability changes everything when you're managing someone else's money, and why compromise is the foundation of any successful partnership. More from Levi: LinkedIn: Levi Levenfiche Perfect Ted: https://www.perfectted.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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    50 分
  • Steven Bartlett's Dragons' Den Deal That Almost Never Happened!

    Steven Bartlett's Dragons' Den Deal That Almost Never Happened!
    2026/05/04
    In this episode, we dive deep into what it really takes to close a deal with one of the biggest investors in the UK, from the moment the cameras stop rolling to the final signature. Our guest walks us through the entire journey of negotiating with Steven Bartlett after appearing on Dragons Den, revealing why it took nearly a year to sign the deal that aired in a matter of minutes. We discuss the reality of managing investor relationships, why valuations become impossible to pin down when you're doubling month on month, and how monumental milestones kept shifting the goalposts during negotiations. They explain why Stephen isn't the kind of investor who grills every number but instead focuses on brand and storytelling, how the dynamic changes when you're suddenly managing someone else's money, and why accountability forces a business to grow up fast. We explore the difference between cutting corners as a scrappy startup and doing everything to regulation when you have an investor on board, why contracts need to be watertight, and how compromise is the foundation of any successful partnership. We also break down the reality of fundraising, from legal due diligence to financial and technical DD, why it takes far longer than anyone expects, and how to navigate difficult conversations without letting tension destroy the relationship. They share why every negotiation has its ups and downs, how to stay aligned when valuations are constantly shifting, and why finding the deal that works for everyone is about pulling different levers until you get there. If you're raising capital, negotiating with investors, or trying to understand what happens after the handshake moment on TV, this episode will give you the unfiltered truth about what it really takes to close a deal and build a genuine partnership. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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    5 分
  • How to Get Your First Sponsorship with No Following: Justin Moore

    How to Get Your First Sponsorship with No Following: Justin Moore
    2026/05/03
    In this episode, we sit down with Justin Moore, a creator who's made over $5 million in brand sponsorships across 600+ deals and now helps thousands of creators monetise their influence. Justin breaks down why most creators approach sponsorships completely wrong, how to get brand deals with zero subscribers, and the exact framework he uses to negotiate partnerships worth tens of thousands of dollars. We discuss the sponsorship continuum, why you need to change your pitch based on where you're at in your journey, and how to serve brands by creating content for them before you have a massive audience. He explains the Arc Framework for understanding what brands actually care about, whether it's awareness, repurposing rights, or conversion, and why your pricing has to change dramatically depending on their goals. Justin shares why you should never have a public rate card, how to get brands to reveal their budget without asking directly, and the hell yeah number that takes the pressure off negotiations. We dive into the rope pitching method for cold outreach, why involving your audience in sponsorship decisions is the secret to landing better deals, and how to turn rejection into future opportunities by treating every no as not yet. Justin also reveals why most creators are being selfish by not offering sponsorships, the power of psychographic research, and how to position yourself as a consultant rather than just another commodified vendor. If you're a creator trying to monetize your platform, struggling to land your first brand deal, or wondering how to turn your content into a sustainable income stream, this episode will give you the exact playbook to start making money from sponsorships today. More from Justin: Book: Sponsor Magnet, available at https://www.sponsormagnet.com Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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    46 分
  • Parklife Founder: The Truth About Gangs, Nightlife & The Hacienda

    Parklife Founder: The Truth About Gangs, Nightlife & The Hacienda
    2026/04/29
    In this episode, we sit down with Sasha Lord, the founder of Warehouse Project and Parklife Festival, who went from running illegal raves to building the biggest metropolitan festival in the UK and becoming Greater Manchester's first Night Time Economy Advisor. Sasha breaks down what it really takes to survive in the hospitality industry, from handling petrol bombs and gang intimidation in the early days to navigating police raids, environmental health shutdowns, and complaints from Strangeways Prison. He explains why the nighttime economy is on its knees, how the national insurance increase is destroying venues, and why we're losing one pub every single day in the UK. We discuss the relationship between music, drugs, and nightlife, why Instagram and TikTok are killing dance floors, and how the energy in clubs has completely changed. Sasha shares stories from the Hacienda, the explosion of house music and ecstasy, and why the best promoters today are the ones who know every staff member's name and stay sober whilst everyone else is partying. He opens up about selling Warehouse Project and Parklife, why he walked away at 50, and how taking a year off to be a full time dad gave him clarity on what actually matters. We also dive into his legal battle with Matt Hancock during the pandemic, why the 10pm curfew and scotch egg rule were absolute nonsense, and how he forced the government to reverse both decisions in the High Court. If you're trying to build something from nothing, navigating a tough industry, or wondering whether success is worth the sacrifice, this episode will give you the unfiltered truth from someone who's lived it all. More from Sasha: Book: Dance Floor by Sasha Lord, available on Amazon; https://www.amazon.co.uk/Tales-Dancefloor-bestselling-nightclub-Manchester/dp/0008656355/ref=asc_df_0008656355?mcid=44d5ec39cea03c0cabe7aa392389e106&tag=googshopuk-21&linkCode=df0&hvadid=718870440885&hvpos=&hvnetw=g&hvrand=2663692099079957983&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006634&hvtargid=pla-2393997496693&psc=1&hvocijid=2663692099079957983-0008656355-&hvexpln=0&gad_source=1 Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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    1 時間 10 分
  • The Missing Sales Tip That's Costing You Deals: Trench Tips

    The Missing Sales Tip That's Costing You Deals: Trench Tips
    2026/04/26
    In this episode, Jack and Zac break down the one sales technique that separates average reps from top performers: the art of getting real examples from prospects. They explain why most salespeople fail to qualify properly, how to move beyond surface level answers, and the exact questions to ask when a prospect gives you something vague. We discuss the power of heuristics, why stories cement problems in reality, and how to tell the difference between a real pain point and something a prospect just mentioned in passing. Jack and Zac dive into the psychology behind getting someone to complain, moan, and share real stories about their problems. They explain why visibility issues or we're looking for something new aren't good enough answers, how to push prospects to give you the worst example and the most recent example, and why men of a certain age require a different approach to open up. We also cover why defending your question kills the conversation, how to make qualification feel like a natural chat instead of an interrogation, and why if you can nail problem and example, you'll book meetings nine times out of ten. If you're struggling to qualify properly, tired of prospects going cold after discovery calls, or want to understand how to have conversations that actually lead to closed deals, this episode will change how you sell. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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    19 分
  • Brutally Honest Career Advice & Why Your Boss Isn't Your Friend: Isobelle Panton

    Brutally Honest Career Advice & Why Your Boss Isn't Your Friend: Isobelle Panton
    2026/04/22
    In this episode, we sit down with Izzy, the corporate agony aunt who's on a mission to revolutionize career advice for people who don't have access to the networks, role models, or dinner table conversations that make navigating the professional world easier. Izzy breaks down how to survive and thrive in corporate culture, from understanding the traffic light system of who you can trust at work to knowing when your boss is a red flag and when they're genuinely in your corner. We discuss why most graduates aren't prepared for the reality of corporate life, how to handle rejection without letting it destroy your confidence, and the exact steps to take when asking for a promotion or pay rise. She explains why preparation is everything in interviews, how to turn weaknesses into strengths by addressing them head on, and why the best questions at the end of an interview aren't scripted but rooted in what you've actually heard. We dive into the reality of performance improvement plans, why HR isn't your friend, and how to navigate toxic bosses without sacrificing your mental health or career progression. Izzy also shares why job hopping isn't the career killer it used to be, how to stand out without being a try hard, and why the hustle culture narrative doesn't work for everyone. She opens up about microaggressions, the challenges of being a brown woman in corporate spaces, and why sometimes the best career advice is knowing when to leave. If you're struggling to navigate office politics, unsure how to ask for what you deserve, or trying to figure out whether corporate life is even for you, this episode will give you the tools, confidence, and clarity to take control of your career. More from Izzy: Instagram: @corporateagonyaunt Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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    53 分
  • 20 Minutes of Rory Sutherland Making You Question Reality

    20 Minutes of Rory Sutherland Making You Question Reality
    2026/04/20
    In this episode, we dive into 20 minutes of pure Rory Sutherland, the advertising legend and behavioral science wizard who makes you see the world completely differently. Rory breaks down why attention spans aren't actually shrinking, they're polarizing. He explains the difference between trends and vectors, why countertrends emerge organically to meet unspoken consumer needs, and how the most valuable role of marketing is discovering what people desperately want but don't know how to ask for. We discuss the power of tiny psychological tweaks like changing delayed to retimed, why entrepreneurs think about luck and risk differently than corporate executives, and how anomalies excite entrepreneurs while annoying everyone else. Rory introduces the concept of status signaling to yourself, the Versace underpants school of thought, and why Nandos succeeds not because it's brilliant but because it's incredibly good at not being bad. He challenges the entire concept of evidence based decision making, argues that science is often misapplied in chaotic environments, and reveals the invisible bottlenecks that businesses never notice, like customers walking past a restaurant for nine years because they didn't realize what it sold. If you want to understand human behavior, question everything you thought you knew about marketing, and learn how the smallest details can make or break a business, this episode will rewire your brain. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/
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    26 分
  • The Truth About Money, Debt & Why Financial Advice Is Broken

    The Truth About Money, Debt & Why Financial Advice Is Broken
    2026/04/15
    In this episode, we sit down with Sammie Ellard-King, a personal finance educator who went from 24,000 pounds in debt to building one of the most trusted voices in UK money education. Sammie breaks down why most people don't understand their relationship with money, how he went from reckless spending to financial awareness, and the exact systems anyone can use to take control of their finances in under 10 minutes. We discuss why the school system fails to teach money basics, the psychology behind impulse spending, and how to stop yourself from buying things you'll regret the next morning. He explains the three bank system that works whether you're in debt or have millions, why buying a house isn't always the investment people think it is, and how to use credit cards without destroying your life. Sammie also shares his thoughts on AI's impact on the economy, why traditional pension thinking might not make sense anymore, and why having an emergency fund is more important than any investment strategy. If you're struggling with debt, confused about where to start with money, or just want to understand how to build financial security without feeling judged, this episode will give you the clarity and tools to take your first step. More from Sammie: Gains App: https://gainsapp.com Social Media: @thegainsmoney Free Guides: https://upthegains.co.uk Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit : https://www.nooks.ai/wehaveameeting
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    55 分