エピソード

  • Episode 25: Woe To The Loyal Consumer
    2026/10/06

    You just said yes to a loyalty program to save ten dollars on groceries, and you may have said yes to a lot more than a discount, because in Episode 25, Woe to the Loyal Consumer, I walk through what actually happens to your data the moment you hand over your email and phone number at checkout, using real cases: a Gap cashier who couldn't understand why I said no, a Tim Hortons app that tracked location even when it was closed, and a woman who lost $1,000 in loyalty points in 25 minutes.

    This episode picks apart what happens after people say yes, using real cases, walk through the privacy law that is supposed to protect you, and give you one question to ask before you join a rewards program again.


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    8 分
  • Episode 24: The Machine Only Knows What You Tell It
    2026/09/29

    The machine you consult every day has no new information about you or your business, it only has a very good method for getting you to hand over more of yours, and once you see that method you will never trust a chat window the same way again. In this episode, Dr. Deitra Sawh breaks down what large language models are actually doing when they look so helpful, walks through her own heart disease research (built with no medical background, using nothing but survey answers) to show how a machine turns simple patterns into something that looks impressive, and lays out the difference between the short-term memory of a single chat session and the long-term memory your organization is quietly losing every time it reaches for a quick answer instead of building understanding. If you are the one deciding how far AI goes inside your operations, this episode gives you the plain-language questions to ask before the next tool gets bought.


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    8 分
  • Episode 23: Rage Against the Machine
    2026/09/22

    Have you seen the TikTok videos of graduation classes booing the moment a commencement speaker says the word AI? In this episode I go looking for why, spending a season surveying young people from elementary school through university about how they actually feel about the machines already running their lives: the jobs they think are disappearing, the creativity they're afraid to hand over, the two fears quietly deciding what they will and won't let AI touch, and a driveway conversation with my elderly neighbour that says more about control and automation than any AI conference panel could. Press play and see which of these patterns is already running quietly in your world.

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    7 分
  • Episode 22: Death of the Scientific Method
    2026/09/15

    The scientific method is dead. I killed it myself, on purpose, by building an AI tool that could answer any question a business owner asked, faster than any human ever could, and in this episode I walk through what happens once that happens: the machine gives you a clean, polished report and still tells you nothing new, trial and error quietly replaces the process your science teacher drilled into you, and the only thing standing between a good decision and a bad one becomes how clearly you can ask the question in the first place. I use my own experiment, building a data tool meant to help business owners make decisions, to show exactly where the machine helps, where it hallucinates, and where the real work is still on you. In this episode I show what happened.


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    8 分
  • Episode 21: Dear Diary
    2026/09/08

    A diary that writes back, listens to every secret, and never once pushes back, sounds comforting until you remember whose hands are really on the pen. In this episode of We Are The Machines, Dr. Deitra Sawh uses Ginny Weasley's diary from Harry Potter and the Chamber of Secrets to open up a pattern happening right now: isolated elders, private clients, and your own coworkers are using AI chat as a therapist and a diary, and the reason it feels so safe is the exact reason it can't do a therapist's real job.

    Deitra talked to mental health practitioners about what they're actually seeing with clients who use chat this way, walks through why growth requires friction the machine won't give you, and tells a real story about a client whose girlfriend used chat to build a list of things she wanted him to work on, then had him hand it to his own therapist. It closes with the line that started the whole episode: you can't see where it keeps its brain, so don't trust it blindly.


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    7 分
  • Episode 20: Cognitive Dissonance
    2026/07/28

    Which jobs in your company require a human to cognate, and which do not? That answer is your first clue about what the machine takes next.

    A man got a job he cannot do. AI found the role, built the resume, pulled the interview questions and told him how to answer them. He works fully remote now, so every task goes to the machine, and his whole contribution is deciding that the answer looks about right.

    He is an early version of a lot of jobs. For a machine, thinking is a scratchpad of reasoning tokens, and every one of them costs time and money. For you, cognition is how you take information in, work it, and keep it. Reach for the calculator often enough and the math muscle goes soft, and the same thing is now running on anything built on information and data.

    Most companies are sizing up the future of work as a cost question: replace the role or augment it. This remote worker, our dear reviewer, and any other person who has chosen the machine over thinking, is the topic of today's episode.


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    9 分
  • Episode 19: Intention
    2026/07/21

    You wrote the email to your boss. It was satisfying. Then you read it back and knew better than to send it. Now imagine the machine already learned who you are from the version you never sent.

    TikTok now has a broad license to train AI on your drafts. What you decided not to publish still teaches the system who you are, and it sends back more of what you talked yourself out of.

    This episode of We Are the Machines is about intention, and what happens when a machine treats a passing thought as a decision you made. Dr. Deitra Sawh works through the flights to Italy you never booked, the dance video left in drafts, and the gambling app that knows you want your losses back. You will leave with a sharper sense of when to pause before you press enter, and what to stop saving.


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    5 分
  • Episode 18: Don't Rush to Agents
    2026/07/07

    Your spouse is halfway through the IKEA build when you walk in with the power drill, and you already know how it ends: the synthetic wood splits, because a drill was never the right tool for that shelf. Most companies reach for an AI agent the same way, skipping the one step that tells them what they actually need.

    Before you spend a dollar on AI, can you actually map the problem you are trying to solve? Most teams cannot, and that is exactly why they overbuild. You know your system better than anyone, right up until you have to explain it to a technology partner and the words stop coming.

    This episode of We Are the Machines is about mapping your problem before you buy the solution. Dr. Deitra Sawh walks through three ways to read your own systems, the real line between an automation and an agent, and why an agent welded into your infrastructure is so hard to pull back out. You will leave able to tell when you need a thinking machine, and when you just need a few well-defined steps.


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    7 分