Guest: Chris Herbert, Founder of Fit for Life Youth

In this episode, James Russell and Alex Sellers are joined by Chris Herbert, founder of Fit for Life Youth, an award‑winning community organisation working with children and young people from disadvantaged backgrounds in Ladbroke Grove, London.

Chris shares his personal journey from growing up on a local estate to creating a charity that supports confidence, resilience, life skills and healthier lifestyles through sport, mentoring and community connection.

In this conversation, we explore:

• How early experiences with youth workers shaped Chris’ sense of purpose and legacy
• Why sport – and boxing in particular – can be a powerful vehicle for confidence, discipline and emotional regulation
• The modern pressures young people face today, including social media, online comparison, and public “slip‑ups” that never disappear
• Challenging the “snowflake” narrative by naming the very real pressures facing today’s youth
• How Fit for Life Youth creates belonging, structure and positive role models at a local, human level
• Stories of young people who have grown from participants into coaches, leaders and role models themselves
• The realities of running a grassroots charity: funding pressures, uncertainty, and navigating the Voluntary sector
• Turning setbacks into opportunities, including building a permanent gym space after losing community facilities
• Why community still matters – for young people and for adults – and how real connection shapes wellbeing
• Advice Chris would give his younger self about self‑belief, starting sooner, and keeping calm through uncertainty

Key themes:

• Belonging before performance
• Community as a foundation for resilience
• Sport as a metaphor for life and leadership under pressure
• Faith, persistence and “keeping calm and carrying on”
• The quiet impact of consistency and care

Quote from the episode:

“The feeling you get from seeing people develop and grow and become happy — that’s why we do this. It’s a feeling you can’t really put into words.”

Find out more:

• Fit for Life Youth: Website FFLY HQ
• Chris Herbert on LinkedIn: Christopher Herbert
• Follow Fit For Life Youth CIO (@fitforlifeyouth) • Instagram photos and videos for updates, stories and community work

If this episode resonated with you, consider how community shows up in your own life and where you might choose to contribute, reconnect, or support others.

www.wearepowerful.org

What if leadership wasn’t about getting more out of people but about designing the conditions where people naturally thrive?

In this episode, James Russell, Alex Sellers, and James Sale explore what truly motivates human behaviour and why understanding motivation is one of the most powerful levers for personal change and organisational effectiveness.

James Sale shares the story behind Motivational Maps, reflecting on his own mid‑life career transition and how decades of reading, curiosity, and experimentation shaped a tool now used by hundreds of thousands of people worldwide. Along the way, the conversation ranges beautifully, from leadership and organisational culture to listening, identity, and what it really means to “become” rather than arrive.

Key themes explored in the episode include:

• Why motivation is not fixed Motivation shifts as our lives, contexts, and circumstances change. Understanding this can unlock energy, clarity, and compassion for ourselves and others.
• From control to design in leadership A powerful reframe: great leaders stop asking “How do I get more out of people?” and start asking “How do I design roles, rewards, and conversations so people’s natural drivers are engaged?”
• Mid‑life transitions and reinvention James reflects on leaving a secure career in education in his forties and why trying things out, rather than over‑planning, is often the only way to discover what truly motivates us.
• The danger of misaligned organisations When mission statements, leadership motivators, and employee drivers don’t align, organisations unintentionally create friction, disengagement, and resistance to change.
• Listening as a leadership discipline Listening isn’t just a communication skill. It may be the closest thing we have to love in organisational life, and a foundation for trust, influence, and change.
• Becoming, not predicting Why trying to define your future self too precisely can limit growth and why life, like an acorn becoming an oak, unfolds in ways we can’t fully foresee.

The episode closes with reflections on perseverance over strength, small steps over big gestures, and the importance of staying curious, present, and human especially in complex leadership roles and times of change.

Motivational Maps

In this episode of We.Are.Powerful, we’re joined by Louise Birritteri, founder and CEO of Pikl, for an open and deeply grounded conversation about what it really takes to build and scale a business.

Louise shares her journey from a career in large insurance organisations to founding an Insurtech from a dining‑room table and growing it into a company of more than 60 people across Norwich, London and New York. Along the way, Louise speaks candidly about fear, uncertainty, resilience and the often‑unspoken loneliness of leadership.

We explore the emotional reality of being a founder, learning to live with ambiguity and why resilience becomes something you build through experience rather than something you’re born with. Louise also reflects on the importance of understanding what you can and can’t control, and how letting anxiety drive decisions can be paralysing.

This conversation goes beyond growth stories and success narratives. It’s about vulnerability, relationships, culture, and knowing when to persist and when to pivot as your organisation evolves.

Key themes include:

• The transition from corporate life to founding a business
• Building resilience through uncertainty and repeated challenge
• Separating fear from decision‑making
• The changing role of leadership as organisations scale
• Culture, trust and vulnerability at executive level
• Why “dream big” still matters, especially when things feel hard

Whether you’re a founder, a leader, or navigating change in your own work or life, this episode offers reassurance, perspective and practical wisdom from someone who has lived it.

www.pikl.com

www.wearepowerful.org