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Ways Forward: exploring leadership, creativity and brand building

Ways Forward: exploring leadership, creativity and brand building

著者: James Pattinson
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What drives senior leaders to achieve amazing results? What are the lessons we can learn from how they've built famous brands and grown their businesses?

Explore how they've combined leadership, strategy and creativity to find Ways Forward over their careers.

The Ways Forward podcast is hosted by James Pattinson, a global brand advisor and founder of The Strategy Shop.

2026 James Pattinson
出世 就職活動 経済学
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  • 3. Ritchie Mehta, Marketing fellow; author; podcaster; entrepreneur
    2026/09/23

    Ritchie Mehta is the Founder of CLIMB and shares insights from a diverse career spanning academia, industry and entrepreneurship.

    He's co-Founder of The Places We'll Go Show, one of the world's top marketing podcasts; honorary fellow of Cambridge Judge Business School and The Marketing Society.

    Ritchie recently published CLIMB, which draws on >200 conversations with industry leaders to decode what it takes to build a fulfilling, successful career.

    James Pattinson is the founder of The Strategy Shop and helps leaders identify and deliver opportunities for brand-led growth. He hosts the Ways Forward Podcast, exploring leadership, creativity and branding.

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  • 2. Sarah Batters, ex-MD London City Lionesses
    2026/07/23

    Sarah Batters is one of football's most forward-thinking commercial leaders. She shares her insights into leadership, brand building and taking risks.

    As Managing Director of London City Lionesses, Sarah helped establish the independent club and win promotion to the Women’s Super League within twelve months. During her tenure, average attendances rose by over 600% and season-ticket numbers by over 1,000%. She also serves as a Kick It Out trustee, advancing inclusion across football.

    Prior to this Sarah held senior marketing and partnership roles at Premier League clubs Brighton & Hove Albion and Southampton FC, later becoming Director of Global Pay-to-Play Football Schools at City Football Group.

    Sarah started her career at Procter & Gamble and has also worked in technology and media.

    The Ways Forward Podcast is hosted by James Pattinson, a global brand advisor and founder of The Strategy Shop.

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    52 分
  • 1. Bob Kunze-Concewitz, ex-CEO Campari Group
    2026/06/25

    Bob Kunze-Concewitz is one of the most accomplished leaders in food, drink and consumer goods. He shares his unique insights into leadership, brand building and taking risks.

    As Campari Group CEO he led the business to triple sales from $1bn to $3bn. He's currently a Non-Executive Director (NED) of 3 public companies and 1 private, including Carlsburg and Coty, as well as having his own start-up incubator.

    Bob started his career in finance then brand management at Procter & Gamble (P&G).

    The Ways Forward Podcast is hosted by James Pattinson, a global brand advisor and founder of The Strategy Shop.

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    38 分
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