The Apple Cup isn’t just a game—it’s a battle of pride, history, and brotherly rivalry between Washington State and the University of Washington. Players like Kaden Beatty are fueled by last year’s crushing loss and driven to prove they’re more than their record. Coaches have long weaponized the intensity, from Bill Doba’s locker-room countdowns to Kirby Moore’s modern revival, bringing in legends to ignite passion. While the future beyond 2028 hangs in the balance, the rivalry lives on for now—with fans knowing that it’s not the stats but the underdog triumphs that make this matchup unforgettable.

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The Apple Cup just got a whole lot bigger—and weirder. For the first time in over a century, this historic rivalry between Washington State and Washington kicks off the season in early September instead of November, thanks to conference realignment. It’s a massive statement game for WSU, who now compete in the Pac-12, as they chase their first road win against a top-20 rival to prove their worth. Quarterback Caden Pinnick is back with revenge on his mind after last year’s rough outing, while UW’s Demond Williams Jr., who nearly bolted, returns to face the pressure. This game isn’t just about pride—it’s about credibility for the Pac-12, which hasn’t seen one team from this matchup since 1961. And with no guarantee beyond 2028, Sunday’s showdown at Husky Stadium might be the last hurrah for this storied rivalry.

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College football lost a true legend this week with the passing of Bill Doba, 85, who died after a stroke just days shy of his 86th birthday. A powerhouse defensive mind at Washington State, Doba led the Cougars to two Pac-10 titles and two Rose Bowls as defensive coordinator, finishing second nationally in total defense in ’94. He later took over as head coach in ’02, delivering a stellar 10-3 season and No. 9 national ranking in his debut before amassing 30 wins over five seasons. Even after stepping away from the sidelines, Doba remained a fixture at WSU, deeply beloved for his impact on players and the program — a titan of the game whose legacy will endure.

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