In this episode, Amy Ingle interviews Kendra Buley, a permanent makeup artist and business owner, who shares her journey into the beauty industry, the challenges of transitioning from an artist to a business owner, and the importance of client relationships. Kendra discusses her marketing strategies, common misconceptions about permanent makeup, and the significance of aftercare. She also highlights transformative client experiences and offers valuable tips for those considering permanent makeup services.

Kendra’s Instagram: Pmubykendra_afterglow

Linktree

https://linktr.ee/sweetfaceinjector

https://linktr.ee/Sweetspotmedispa

Takeaways

Kendra emphasizes the importance of client relationships and integrity in her work.

She transitioned from a full-time job to owning her own beauty business.

Understanding tax implications is crucial for new business owners.

Facebook ads have proven effective for her marketing strategy.

Permanent makeup is tailored to individual features, not a one-size-fits-all solution.

Kendra prioritizes client comfort and involvement during the procedure.

Choosing the right artist is essential for achieving desired results.

Aftercare is critical to the longevity of permanent makeup results.

Kendra has experienced transformative moments with her clients, boosting their confidence.

She plans to give back to the community with affordable services for seniors.

Titles

The Art and Business of Permanent Makeup

Kendra's Journey: From Artist to Entrepreneur

Sound bites

"I want them to feel seen and heard."

"You changed my life."

"I want to do a senior day once a month."

Chapters

00:00 Introduction to Permanent Makeup

02:59 Kendra's Journey into Beauty Business

06:23 Transitioning from Artist to Business Owner

07:46 Navigating Business Challenges

10:10 Marketing Strategies for Success

12:36 Understanding Permanent Makeup Misconceptions

14:02 Popular Services in Permanent Makeup

17:26 Client Comfort and Safety

20:39 Choosing the Right Artist

23:35 Aftercare Mistakes to Avoid

26:32 Transformative Client Experiences

27:32 Debunking Myths about Permanent Makeup

29:01 Favorite Services and Their Impact

30:24 Future Plans for Afterglow by Kendra

31:45 Final Tips and Contact Information