『Wait What Really OK with Loren Weisman』のカバーアート

Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

著者： Loren Weisman
無料で聴く

Wait What Really OK is a methodical, comical and informational podcast on brand messaging and optics, hosted by Loren Weisman. Each episode takes apart a misconception, a misunderstanding or a mistake in how people and businesses present themselves. I share what I see, why I see it that way and where the information came from, differentiating opinions from fact and the subjective from the objective. Topics include vetting the people who want to advise you, fake reviews and fake authorship, messaging before marketing, podcast guest solicitation tactics, transparency with AI, and building a brand and communication foundation that can hold up under scrutiny. There is no ask attached to this show: no like, no share, no follow, no download, no comment and no review. Try it. If you do not like it, turn it off. About the host: Loren Weisman is a brand communications and optics strategist working from Orlando, Florida. His background includes participation on over 700 albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS and TLC, and four books: Music Business For Dummies, The Artist’s Guide to Success in the Music Business, a self published title, and a 2026 book released under a pen name. Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
Speaking, services and contact: https://lorenweisman.com
Email: speaking@lorenweisman.com© 2011 to 2026 Loren Weisman マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Fake Authors Using AI: Exposing Fake Authorship in the Age of AI

    Fake Authors Using AI: Exposing Fake Authorship in the Age of AI
    2025/08/09
    Two minute prompts do not make anyone an author. In this episode I share where I stand on the ads promising a finished book in minutes, why I believe the term author is losing its meaning, and how I separate using AI as a tool from using it to fake authority. I have written three books under my own name. The second took the better part of twelve and a half months of writing, 1,200 pages cut down to 478 with an editor who read every one of them. That is the process I compare against when an ad says you can prompt a book and go to lunch. What I cover: where I believe AI can sit in a book without taking away from the author, such as developmental edits, grammar, proofreading and compliance checks; the fake course problem, where a ten minute form becomes a product sold as expertise; the anthology pitch, where you pay to be listed as a co author beside people you have not vetted; and the book that is really an ad pamphlet, with a call to action in every chapter. I also share the red flags I watch for: a person who had almost nothing online and suddenly has five books, daily blogs and a set of courses within a few months. And I share how I use AI myself, for captions, keyword phrases and descriptions after the content is made, because I would rather say how I use it than hide it. The decision stays yours. Would you tell your daughter, your son or someone you look up to how you made your book? If something about that answer nags at you, that is the whole episode. Written transcription, chapters and links: https://lorenweisman.com/2025/08/09/fake-authors-using-ai/

    Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
    Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
    About Loren: https://lorenweisman.com/about-loren-weisman/
    Speaking: https://lorenweisman.com/speaking/
    Services: https://lorenweisman.com/services/
    Be a guest: https://lorenweisman.com/podcast-guest-info/
    Contact: speaking@lorenweisman.com
    Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
    © 2011 to 2026 Loren Weisman. All rights reserved.
    続きを読む 一部表示
    28 分
  • Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority

    Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority
    2025/06/05
    I do not believe everybody has a book in them. If you do, and it is your story, this episode is what I would put in place before the writing is done, from my own three books: one self published, one hybrid and one with a major publisher. I open with the Amazon bestseller trick as I understand it: pick a tiny category, pay for a burst of downloads, screenshot the number one for the minutes it lasts, and call yourself a bestseller. I share why I see that as a lie, and why I would rather build a foundation than buy a badge. Then the blueprint itself. Flashcards to find the chapters and sections before writing a line. A file per chapter so you can write whatever section you are ready for that day, in any order, without burning out. Chapter titles that can stand on their own, each with a tagline, an opening thought and a closing thought. My second book went to reviewers as a PDF of only those opening and closing thoughts, and it brought a lot more interest and a lot more people asking for the entire book. I also share the release order I used: ebook first, then paperback and hardcover, then one audio chapter a month for twelve months at 99 cents to a few dollars a chapter, so a reader could test drive a chapter instead of being told to buy the book. Plus your own quotes in the book rather than other people's, posted to Goodreads and the quote sites before release, and the domains and social handles taken while the book is still an outline. That is what I sent with a proposal on a Friday that came back accepted on the Monday. I close on the contract I did not read closely enough, what it cost me, and why I now say get a lawyer on the paragraph you are unsure of. Working with me on a book blueprint is one option. Doing this yourself is another. Either way, the foundation comes first. Written transcription, chapters and links: https://lorenweisman.com/brand-strategy-blueprint/

    Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
    Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
    About Loren: https://lorenweisman.com/about-loren-weisman/
    Speaking: https://lorenweisman.com/speaking/
    Services: https://lorenweisman.com/services/
    Be a guest: https://lorenweisman.com/podcast-guest-info/
    Contact: speaking@lorenweisman.com
    Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
    © 2011 to 2026 Loren Weisman. All rights reserved.
    続きを読む 一部表示
    36 分
  • Honest AI will not replace humans.

    Honest AI will not replace humans.
    2025/05/20
    I am not anti AI and I am not selling it either. Recorded outside on a windy May afternoon, this one is my middle ground: where I believe AI can be something strong, where I see it already being abused, and what I think has to be in place for the first to win out. I start with 2003 and the music industry. I put out a press release then about what digital downloads would do to artists, and I share why I think the lack of regulation, accountability and organization in that industry is the same wild west AI is in now, on a much bigger scale. From there, five areas I see growing through 2030: advanced multimodal systems, agentic and autonomous agents, quantum AI for specialized problem solving, reasoning and frontier models, and industry specific applications such as fraud detection. For each I share the side I find exciting and the side I find dangerous, like the headshot that is no longer you or the stage photo of a crowd that was never there. The core of it: I believe honest AI will not replace humans because the people asking the questions still have to know what to ask, what to vet and what red flags to raise. A prompt returns popular answers. It does not return the discovery, the local context, the money, the reputation and the law that a real plan needs. I share the paralegal example, the album count AI gets wrong about me, and why I check every link a model hands back. I also share why I would welcome standards, committees and, yes, fines. Why I like the blockchain idea for proving when something was written and whether it was altered. And why I believe every business should publish a statement of how it uses AI and how it does not. A long one and a bit of a rant. That is where I stand. Written transcription, chapters and links: https://lorenweisman.com/2025/05/20/honest-ai-podcast-transcription/

    Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
    Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
    About Loren: https://lorenweisman.com/about-loren-weisman/
    Speaking: https://lorenweisman.com/speaking/
    Services: https://lorenweisman.com/services/
    Be a guest: https://lorenweisman.com/podcast-guest-info/
    Contact: speaking@lorenweisman.com
    Opening theme by RKVC. Closing theme by Doug Hinrichs. Both licensed.
    © 2011 to 2026 Loren Weisman. All rights reserved.
    続きを読む 一部表示
    45 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません