AI is changing how WordPress product teams handle customer support—but not every experiment delivers results. Join us for “AI in Support: What Works, What Doesn’t, and What’s Next” as Aaron Edwards, Founder of Docsbot, sits down with co-hosts Matt Cromwell and Zack Katz to share real lessons from building and deploying AI in WordPress support.

We’ll explore what AI does best today, where it still falls short, and what’s coming next for product owners who want to scale smarter without losing the human touch. Tune in October 15 at Noon Eastern Time for this lively, future-focused discussion on the evolving world of AI in WordPress support.

• DocsBot.AI (not "DocSpot"!)
• Cromwell's blog article: The Real Power of AI in Support Isn’t Fewer Tickets; It’s Better Answers for More People

Running multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Ian Misner, Co-Founder and General Manager of Kestrel, to explore how product companies can juggle competing priorities without losing focus.

We’ll dive into:

✅ How to decide when to build a new product versus doubling down on an existing one ✅ The frameworks and habits that help multi-product teams stay aligned ✅ Real-world examples of cross-promotion that actually drive growth ✅ Common mistakes that fragment focus and how to avoid them

If you’re managing - or planning to manage - more than one WordPress product, this episode will give you practical insights to help you balance growth across your portfolio.

When you build a product, the first and most important question isn’t what features should we add? — it’s who are we building for?

In this episode of WP Product Talk, we’re joined by Robert Abela of Melapress to explore how your audience shapes every decision you make. From enterprises that demand security and compliance, to agencies that need scalability and flexibility, to end users who want simplicity and speed, your product’s direction, pricing, support model, and growth strategy all hinge on understanding your customer.

We dig into:

• The key differences between building for enterprises, agencies, and end users
• How to identify your true audience and stay focused on their needs
• Real-world trade-offs product makers face when choosing their market
• Lessons from Robert’s journey at Melapress and how he’s navigated audience alignment

If you’ve ever struggled with feature creep, pricing decisions, or figuring out who your marketing should target, this episode is for you!