Hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Melissa Love from thedesignspace.co, who builds and sells Kadence add-ons, to explore what it takes to succeed when your product relies on someone else’s platform.

We’ll unpack the realities of building an add-on business inside another company’s ecosystem – from navigating limitations and dependencies to building relationships that help your product thrive.

It’s that time of year again—Black Friday and Cyber Monday are almost here, and WordPress product owners are gearing up for their biggest sales season. Join us for Black Friday Strategies for WordPress Products, a special episode where our co-hosts share proven tactics, lessons learned, and insider advice for running high-performing holiday promotions.

We’ll cover everything from pricing psychology to partnership campaigns, so you can make the most of your Cyber Monday WordPress plugins strategy.

As product founders, we LOVE when customers share ideas…but how do you decide which requests to act on and which to let go? In this episode, Robby McCullough and Justin Busa from Beaver Builder join us to talk about finding that balance between listening and overbuilding, how Beaver Builder approaches feedback, and why saying “no” can actually make your product better.

👉 Tune in to learn how to turn feedback into focus without letting feature creep take over.

AI is changing how WordPress product teams handle customer support—but not every experiment delivers results. Join us for “AI in Support: What Works, What Doesn’t, and What’s Next” as Aaron Edwards, Founder of Docsbot, sits down with co-hosts Matt Cromwell and Zack Katz to share real lessons from building and deploying AI in WordPress support.

We’ll explore what AI does best today, where it still falls short, and what’s coming next for product owners who want to scale smarter without losing the human touch. Tune in October 15 at Noon Eastern Time for this lively, future-focused discussion on the evolving world of AI in WordPress support.

• DocsBot.AI (not "DocSpot"!)
• Cromwell's blog article: The Real Power of AI in Support Isn’t Fewer Tickets; It’s Better Answers for More People

Running multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Ian Misner, Co-Founder and General Manager of Kestrel, to explore how product companies can juggle competing priorities without losing focus.

We’ll dive into:

✅ How to decide when to build a new product versus doubling down on an existing one ✅ The frameworks and habits that help multi-product teams stay aligned ✅ Real-world examples of cross-promotion that actually drive growth ✅ Common mistakes that fragment focus and how to avoid them

If you’re managing - or planning to manage - more than one WordPress product, this episode will give you practical insights to help you balance growth across your portfolio.

When you build a product, the first and most important question isn’t what features should we add? — it’s who are we building for?

In this episode of WP Product Talk, we’re joined by Robert Abela of Melapress to explore how your audience shapes every decision you make. From enterprises that demand security and compliance, to agencies that need scalability and flexibility, to end users who want simplicity and speed, your product’s direction, pricing, support model, and growth strategy all hinge on understanding your customer.

We dig into:

• The key differences between building for enterprises, agencies, and end users
• How to identify your true audience and stay focused on their needs
• Real-world trade-offs product makers face when choosing their market
• Lessons from Robert’s journey at Melapress and how he’s navigated audience alignment

If you’ve ever struggled with feature creep, pricing decisions, or figuring out who your marketing should target, this episode is for you!

Lifetime deals often look like the perfect launch strategy — quick cash, loyal early adopters, and momentum out of the gate. But what happens after the rush? Join us as Lesley Sim, fresh off launching her new product Event Koi, shares the behind-the-scenes of kicking off with a lifetime deal.

Co-hosts Katie Keith and Matt Cromwell will explore how lifetime sales shape product growth, customer feedback, and long-term sustainability for WordPress founders. If you’ve ever wondered whether lifetime deals are a rocket booster or a weight that drags you down, this episode is for you.

In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit & TrustedLogin) are joined by James Baldacchino, Head of Strategy & SEO at Ellipsis, to dig into how AI is reshaping content strategy for WordPress products. James shares Ellipsis’ groundbreaking research into how products get chosen for inclusion in AI overviews, along with practical ways you can optimize both new and existing content to stay visible in this new search landscape.

We cover:

• ✅ How AI systems decide which products to highlight
• ✅ What makes content “AI-friendly” (and what doesn’t)
• ✅ Adjustments you can make to your current content strategy
• ✅ Opportunities to future-proof your marketing as AI search grows

If you want your product to stand out in the era of AI-driven search, this episode gives you actionable insights and clear steps to take advantage of the shift.