Infusing Wellness into Hospitality with Erin Schirack

In this episode of Well Run, Annie Adragna sits down again with Erin Schirack, founder of HIGH SOCIETY, for a conversation about what hospitality brands are getting right and wrong when it comes to wellness.

The two discuss why consumers are no longer looking at wellness as a bonus amenity and instead are expecting it to be woven into the overall experience. From sleep support and calmer environments to fitness programming, recovery offerings and thoughtful food and beverage options, Erin shares why the future of hospitality is about helping people genuinely feel better, not just offering trendy activations.

They also talk about where operators miss the mark by adding wellness language without fixing operational issues underneath it. Staffing, leadership, team training, execution and ownership all play a major role in whether wellness experiences feel elevated or disconnected.

Throughout the episode, Erin shares practical ideas hospitality brands can implement now, including on-demand trainers, guided walks, meditation, recovery experiences, Pilates, sauna, contrast therapy and ways hotels can create experiences that attract both travelers and local communities.

This conversation is especially valuable for hospitality brands, hotels and wellness-focused businesses looking to integrate fitness and wellness in a way that feels intentional, operationally sound and commercially smart.

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Oasis Consulting Firm
People-first consulting for luxury health clubs, boutique studios, spas and recovery centers. We help you grow revenue, improve retention, and build teams that last. Founded by Annie Adragna, 20+ years in leadership and executive recruiting across top brands like Life Time, Equinox and Midtown Athletic Clubs.

Work with us: oasisconsultingfirm.co (find ways to work together, schedule a 30-minute call with Annie and grab some free resources there)

Connect:

• Email: annie@oasisconsultingfirm.co
• Instagram: @oasis_consulting_firm
• LinkedIn: Annie Adragna

About Annie:
Founder of Oasis Consulting Firm and host of Well Run Podcast. Consultant, strategist and executive recruiter focused on people-first operations and profitable growth.

Many health clubs say they personalize training. Few actually systemize it.

In this episode of the Well Run Podcast, Annie sits down with Nile Bratcher, certified performance and health coach, Certified Surgical Technologist with University of Colorado Health, creator of REFORM and host of Reform – Health, Performance, Recovery with Nile.

Nile shares what nearly two decades of coaching, combined with clinical surgical experience and 25 years as a B-boy and martial artist, have taught him about programming integrity. He explains why most trainers are operating as exercise pickers rather than strategic programmers, and how that gap shows up in member results, recovery outcomes and brand consistency.

They also address the explosion of recovery services in health clubs. Cold plunge. Compression. Infrared. Breathwork. Nile outlines why recovery must be integrated into programming through physiological understanding rather than trend adoption. When recovery tools are used without education, risk increases and results plateau.

This episode challenges club owners, general managers and training directors to rethink education as a core operational strategy.

If you lead a club, studio or wellness space and want scalable personalization, stronger retention and consistent coaching standards, this conversation will sharpen your lens.

Key Topics Covered

• Why cookie-cutter programming creates operational risk
• The difference between exercise selection and true programming strategy
• How copycat coaching erodes team standards
• Building scalable personalization inside a commercial fitness model
• Integrating recovery into programming with physiological precision
• Auditing knowledge gaps across your coaching team
• Defining non-negotiables for high-integrity training departments
• Education as a retention and brand protection strategy
• Preparing your club for the continued rise of recovery services

Who This Episode Is For

• Health club owners
• Investor-backed fitness operators
• General managers
• Directors of personal training
• Studio founders
• Performance and recovery leaders

If you influence hiring, compensation structure or programming standards, this one is for you.

Connect with Nile Bratcher

Podcast: Reform – Health, Performance, Recovery with Nile
Nile on Instagram

Send us Fan Mail

Oasis Consulting Firm
People-first consulting for luxury health clubs, boutique studios, spas and recovery centers. We help you grow revenue, improve retention, and build teams that last. Founded by Annie Adragna, 20+ years in leadership and executive recruiting across top brands like Life Time, Equinox and Midtown Athletic Clubs.

Work with us: oasisconsultingfirm.co (find ways to work together, schedule a 30-minute call with Annie and grab some free resources there)

Connect:

• Email: annie@oasisconsultingfirm.co
• Instagram: @oasis_consulting_firm
• LinkedIn: Annie Adragna

About Annie:
Founder of Oasis Consulting Firm and host of Well Run Podcast. Consultant, strategist and executive recruiter focused on people-first operations and profitable growth.

It’s Personal and It’s Business: Why Great Fitness Leaders Stop Pretending Otherwise

There’s a common belief in the fitness industry that being professional means being emotionally detached. If you care too much, lead with heart or allow your work to feel personal, you’re crossing some invisible line. This episode pushes back on that idea.

No one ends up owning a club, running a studio or leading a team in this industry by accident. There’s always a reason... a moment, passion, personal experience that pulled you in and kept you here. Pretending otherwise doesn’t make you more professional; It usually just makes leadership feel colder than it needs to be.

In this solo episode of Well Run, Annie explores why allowing your “why” to be personal is not only normal, but often the difference between leaders who build strong, loyal teams and those who struggle with disengagement and turnover.

She shares how, earlier in her career, she believed she had to show up a certain way to be taken seriously. More guarded. More neutral. Less human. That approach may have looked polished on the surface, but it created distance and misunderstanding she never intended.

This conversation is about the middle ground many leaders miss. The space where you can lead with who you really are while still holding high standards, clear expectations, and professional boundaries.

You’ll hear reflections on:

• Why “it’s just business” often disconnects leaders from the very reason they started
• How overcorrecting toward professionalism can flatten culture and trust
• What personal leadership actually looks like when it’s done with maturity and discipline
• How to integrate care, accountability, and boundaries without blurring lines
• Why the most successful fitness leaders allow their work to matter to them

This episode is an invitation to stop forcing yourself into leadership molds that don’t fit and start leading in a way that feels aligned, grounded, and sustainable.

In this industry, it’s personal and business

Send us Fan Mail

Oasis Consulting Firm
People-first consulting for luxury health clubs, boutique studios, spas and recovery centers. We help you grow revenue, improve retention, and build teams that last. Founded by Annie Adragna, 20+ years in leadership and executive recruiting across top brands like Life Time, Equinox and Midtown Athletic Clubs.

Work with us: oasisconsultingfirm.co (find ways to work together, schedule a 30-minute call with Annie and grab some free resources there)

Connect:

• Email: annie@oasisconsultingfirm.co
• Instagram: @oasis_consulting_firm
• LinkedIn: Annie Adragna

About Annie:
Founder of Oasis Consulting Firm and host of Well Run Podcast. Consultant, strategist and executive recruiter focused on people-first operations and profitable growth.