『Voice Marketing with Emily Binder』のカバーアート

Voice Marketing with Emily Binder

Voice Marketing with Emily Binder

著者： Emily Binder
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Your brand is building trust or burning it. Most don’t know which.


Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience.


Episodes average 10 minutes. She tells you what she sees and what to do about it. Why your brand is sending a message you didn’t intend. What it costs to underinvest in marketing. How to price what you’re worth. What it means to build a human presence when AI is producing everyone else’s content.


Contrarian but practical. No sponsors. No guests pitching themselves. Just the unfiltered version.


For founders and executives in tech and wealth management who’ve outgrown surface-level marketing advice — and want to think about brand as a moat, not a mood board.


Airing since 2018. emilybinder.com/podcast

Hosted on Acast. See acast.com/privacy for more information.

Emily Binder 2018-forever マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • You Don't Need a Podcast (You Need this Instead)

    You Don't Need a Podcast (You Need this Instead)
    2026/06/06
    Your phone is a broadcast studio and you don't need a traditional podcast to build a brand. I break down why the scheduled, RSS-dependent podcast model is legacy thinking, how I get leads from ChatGPT and Gemini without spending a dollar on ads, and why organic content is still the highest-leverage move in your business.Timestamps:(0:00) Your phone is a broadcast studio. The permission to publish has always existed — what changed is that the audience is there now.(0:43) What even is a "show" anymore? The concept of a scheduled, RSS-dependent podcast is legacy thinking.(1:16) What to ask for when you're a guest on a podcast — or paying for a spot. 👉 Watch the reel(1:54) The UnPodcast Package: 4 hours of recording nets 4 months of content. → beetlemoment.com/unpodcast(2:31) Should your client start a podcast? Why the answer is often no — and what to do instead.(3:24) "Maybe it's not even a podcast, and maybe it was a one-minute clip, but they kinda think they heard the whole episode. You get credit for the episode." — Use that.(3:48) Your phone is a broadcast studio.(5:12) YouTube and Spotify are the top podcast consumption platforms. Everything is video-native now — every home feed looks like TikTok.(5:33) How I'm getting leads from ChatGPT, Grok, and Gemini. 👉 Watch: I'm getting leads from ChatGPT(5:40) Nine years. Zero dollars in advertising. How organic content built a profitable boutique consultancy.(6:30) How I dominate AEO for financial advisor marketing — ChatGPT, Claude, Gemini.(6:48) Everybody checks your Instagram before they hire you. Everybody.(7:02) You don't need AI. You need a POV. 👉 Watch the clip(7:15) Book a Marketing Surgery session (one hour): emilybinder.com/call(8:00) What a real content marketing strategy actually looks like.(8:50) Signal Labs: Systems of Attention — how I market a product people aren't searching for yet. "How do you market something people don't yet know that they need?" → Trojan horse strategy. Find adjacent pain points.(9:25) How a signal is different from data. A signal is something you need to act on right now — and signals are perishable. Blockbuster, BlackBerry, and Kodak all had the data. They missed the signal.(11:30) Reddit marketing strategy for AEO (AI search optimization). Reddit is the #1 signal for LLMs. LinkedIn text posts are #2.(12:00) Case study — how we got Avier ranking #1–2 for Microsoft deferred comp terms on ChatGPT and Google. → See AEO SEO case study(12:15) Why organic content has better ROI than advertising and paid media.(13:00) The four levers in business (Naval) — and why Codie Sanchez renamed the fourth lever from "media" to "attention." She's not wrong.(14:11) My blog post on the four levers: emilybinder.com — The Four Levers in Business Related episode on Spotify: Listen hereLinksWhat to demand as a podcast guest (or sponsor): Watch on YouTube ShortsBeetle Moment Instagram reel — podcast guest strategy: instagram.com/p/DW9OEatAfguI'm getting leads from ChatGPT: Watch on YouTube ShortsYou don't need AI — you need a POV: Watch on YouTube ShortsThe UnPodcast Package — 4 hours of you, 4 months of content: beetlemoment.com/unpodcastBook a Marketing Surgery session: emilybinder.com/callAvier AEO/SEO case study: beetlemoment.com/marketing-case-studiesThe four levers in business (blog): emilybinder.comRelated episode — the four levers (Spotify): ListenMy gear & software (promo links):Record guests and create clips on Riverside: emilybinder.com/riversideRecord solo and edit like a Word Doc with AI on Descript: emilybinder.com/descriptMy mic gearVideo podcast gear listMy Amazon StorefrontHire me:Marketing Surgery: emilybinder.com/callSpeaking: emilybinder.com/speakingConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    15 分
  • Trailer

    Trailer
    2026/04/27

    Your brand is building trust or burning it. Most businesses don't know which.


    Voice Marketing with Emily Binder is about how people actually make decisions, assign value, and choose who gets their business — and what that means for your brand, your content, and how you show up in an algorithm-driven, AI-accelerated world.


    Emily Binder has spent 15 years tracking shifts in media, marketing, and human behavior before they became obvious. She defined voice marketing as a discipline and has guided technology brands and over $170 billion in AUM consulting for top wealth management firms, RIAs, ETF issuers, and more.


    Episodes average 10 minutes. Most are evergreen — start with the latest or browse the most popular. Watch clips on Spotify or YouTube.


    emilybinder.com/podcast

    Hosted on Acast. See acast.com/privacy for more information.
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    1 分
  • Taste is the Moat: What AI Can't Replace in Marketing

    Taste is the Moat: What AI Can't Replace in Marketing
    2026/04/25
    This article went viral in group chats and on X in Q1-26: the "2028 Global Intelligence Crisis" from Citrini Research. It's a thought experiment — not a prediction — written as a fictional macro memo from June 2028 imagining how an AI-driven economic spiral unfolds. I read it at 10pm and couldn't stop. It gave me a lot to think about regarding brand, marketing, and where human value actually lives in this new landscape.In this episode I break down the scenario — white-collar displacement, consumer AI agents dismantling brand loyalty, DoorDash going out of business because a machine finds a cheaper option — and then I explain why I think the thing it gets most right has nothing to do with economics. It's about taste.POV is the moat. Taste is the moat. AI is an LLM — it's math, it's predictive, it is not intelligent — and the people who will continue to be valuable are the ones who can look at an output and say: that doesn't land, that's not funny, that word doesn't belong in a premium brand's copy. That discernment is developed over years. It is not promptable.I also talk about what it means for younger people who may never get the junior roles that build that taste in the first place — and why that matters more than most people realize.Links mentioned:Citrini Research: 2028 Global Intelligence CrisisWork with me:Marketing Surgery (1:1 strategy): emilybinder.com/callPodcast Surgery Workshop: emilybinder.com/podsurgerySpeaking: emilybinder.com/speakingMy gear & software (promo links):Record guests and create clips on Riverside: emilybinder.com/riversideRecord solo and edit like a Word Doc with AI on Descript: emilybinder.com/descriptMy mic gear: Amazon listVideo podcast gear - Amazon listMy Amazon Storefront: amazon.com/shop/emilybinderHire me:Marketing Surgery: emilybinder.com/callPodcast Surgery Workshop: emilybinder.com/podsurgerySpeaking: emilybinder.com/speakingBring me into your next Zoom, 15min: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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    15 分
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