Visa Builds AI Agent Checkout, Perplexity Hits $450M ARR

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Visa Builds AI Agent Checkout, Perplexity Hits $450M ARR

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Visa unveiled Intelligent Commerce Connect, a universal payment gateway that lets AI agents browse, compare, and buy products on behalf of consumers. The platform works across any card network through a single integration, and includes a discovery layer that makes merchant catalogs visible to AI agents. McKinsey projects AI agents could drive 1 trillion dollars in US transactions by 2030, and Visa expects millions of consumers to use agent-powered checkout by the 2026 holiday season. Perplexity's annual recurring revenue topped 450 million dollars in March after a 50 percent jump in a single month, with over 100 million monthly active users. The company has pivoted from AI search into AI agents that can shop and buy on behalf of users, including Buy with Pro checkout and Snap to Shop visual search. AI-referred traffic to retail sites grew 693 percent during the 2025 holiday season with 31 percent higher conversion rates. However, Amazon won a federal court injunction blocking Perplexity's shopping agent from accessing its platform, raising fundamental questions about who controls access in the agentic commerce era. Arete helps businesses turn AI into measurable marketing performance. Learn more at https://www.arete.so/.

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