In this episode of the Virtual Summit Secrets Podcast, we're talking about how to determine the right size and scope for your next virtual summit. Because just because you can host a 40-speaker, five-day event with all the bells and whistles doesn't necessarily mean you should! After hosting more than 15 summits between the two of us, we've learned that bigger isn't automatically better, and the smartest summit is the one that supports your business goals, serves your audience, and fits your current capacity.

We're breaking down how to look beyond registration numbers and think strategically about your event's size, format, and complexity. We'll share why scaling your strategy doesn't always mean scaling your summit, when it might make sense to go bigger, and the questions you should ask before committing to a massive event. Whether you're planning your first summit or your next one, this episode will help you make sure you're building an event that creates meaningful results without creating unnecessary work.

In this episode, we're discussing:

• Why your dream summit and your smartest next summit aren't necessarily the same thing.
• The hidden costs of hosting a bigger, more complicated event (and why time and energy matter just as much as budget).
• How to consider your audience's capacity, engagement, and content consumption habits when choosing your summit format.
• Why a smaller, more targeted summit can sometimes lead to stronger VIP and backend conversions.
• How to scale your visibility, leads, and sales strategy without automatically making your event bigger.
• When it actually makes sense to increase the size and scope of your summit.
• Four important questions to ask before deciding between a smaller, simpler event and a larger production.

Remember, your summit is a tool, not a trophy! The goal isn't to host the biggest event possible. It's to create the event that makes the most sense for your business right now.

Your virtual summit can have amazing speakers, a fantastic topic, and an irresistible offer, but if the attendee experience is overwhelming or confusing, you could be missing out on engagement, trust, and sales.

In this episode of Virtual Summit Secrets, Jenny Suneson and Lindsay break down how to create a seamless, engaging virtual summit attendee experience from the moment someone registers to long after the event ends. They share practical ways to simplify navigation, guide attendees through your content, encourage meaningful engagement, and build trust that can lead to future sales.

You'll learn why more sessions and bonuses don't always equal more value, how to make it easy for attendees to find what they need, and why the experience you create is an important part of your sales strategy. Plus, Jenny and Lindsay share three questions you can use to audit your own summit and make sure every element serves a purpose.

In this episode, you'll discover:

• Why the attendee experience begins the moment someone registers, not when the first session goes live.
• How to simplify summit navigation so attendees can easily find sessions, schedules, replays, and VIP content.
• Why a curated virtual summit can be more valuable than one packed with endless sessions and bonuses.
• How to create intentional engagement opportunities that benefit attendees instead of giving them more tasks.
• What to do after your summit ends to nurture relationships, build trust, and encourage future sales.
• Three questions to help you improve your summit experience without overwhelming your audience.

Your virtual summit isn't just a collection of sessions. It's an experience that shapes how people feel about your event, your brand, and your business. Tune in to learn how small, intentional improvements can help you host a summit that attendees love and want to stay connected to long after it ends.

How do you know if your virtual summit was actually successful? With so many numbers to track, from registrations and session views to VIP sales and post-summit revenue, it’s easy to get lost in a spreadsheet full of data without knowing what it all means. In this episode of the Virtual Summit Secrets podcast, Jenny Suneson and Lindsay break down the virtual summit metrics that matter most, how to interpret your numbers in context, and why bigger registration numbers don’t always mean better business results.

With seven-plus years of experience and more than 15 summits between them, Jenny and Lindsay share how they evaluate summit performance, track conversions, and take the emotion out of their post-summit debriefs. Whether your goal is list growth, revenue, visibility, or testing a new offer, you’ll learn how to measure what matters, avoid getting caught up in vanity metrics, and use your data to make smarter decisions for your next virtual summit.

In this episode, you’ll learn:

• Why registration numbers alone don’t tell you whether your virtual summit was successful
• How to evaluate registration page conversion rates, session views, watch rates, and speaker promotion
• What VIP pass sales and conversion rates can tell you about audience interest and offer alignment
• Why your post-summit offer conversion rate and overall profit are key metrics to track
• How to measure the value of relationships, collaborations, referrals, and visibility beyond your analytics
• Which impressive-looking numbers, like the number of speakers, sessions, and bonuses, can be misleading
• How to choose the right summit metrics based on your specific goals
• Why you should create your profit and loss tracker, stats tracker, and post-summit debrief document before your event
• The three essential metrics every first-time summit host should start tracking
• How to use your data to evaluate your summit objectively and improve future events