In this episode of the Video Marketing Toolkit, I’m joined by Aimee Elsey to break down how to build a marketing strategy that is practical, measurable, and actually gets used.

We talk about why most businesses fall into “random acts of marketing”, why a proper audit is the best starting point, and how to build a simple plan around what your customers actually need to see (not just what you want to post).

We also run through a real example strategy for launching a local café, covering content, reviews, trust, and how to stay consistent when you are busy.

Chapters

00:36 Marketing strategy, where to start (and who Aimee helps)

03:55 Why a marketing audit comes first

06:06 The common mistakes businesses keep repeating

08:02 Batching content without losing quality

11:34 Value-first marketing (stop the hard sell)

15:16 Positioning and winning your first clients

19:25 Example strategy: launching a local café

22:27 Make content about people, not the brand

27:39 Organic content, and why ads are changing

33:24 Consistency, measurement, and 90-day goals

If you want people to stay on your website longer (and actually take action), this episode is for you.

I’m joined by Matt Johnson (Jono Designs), a web design and development freelancer, to break down what really keeps visitors on your site, from UX and trust to headings, structure, video, and clear messaging.

We also chat about the realities of going freelance, why onboarding is everything in a web project, and how small design choices can either build trust or send people bouncing.

Plus, we finish with our Ask the Expert quiz, web development edition.

Guest: Matt Johnson (Jono Designs) Host: Dan Dennis, Video Formula

If you have ever thought, “I know I should be posting… but I do not want to be the face of the business”, this episode is for you.

In this conversation, I sit down with Jayne Hume (Greater Birmingham Chambers of Commerce, Small Business Academy) and Neil Betts (Go True North, creator of Vision to Venture) to break down why visibility matters, what people are really scared of, and how to start showing up without making it a big dramatic thing.

We get into the reality that most business owners are not actually scared of being on camera, they are scared their content will look “bad” and they will be judged, especially around editing and posting.

Jayne also shares why the Chamber kept seeing the same blocker come up whenever the word “marketing” was mentioned, and why visibility is something you cannot afford to ignore if you want to be found.

In this episode, you will learn:

Why “being visible” is not about being an influencer, it is about being findable What people are actually afraid of (and how to remove the friction).

How to make consistency realistic, even if it is once a week.

Why “everyone is a creator”, and what that actually means for business owners.

If you found this useful, subscribe for more episodes of Video Marketing Toolkit and share this with a business owner who is stuck in the “I should post… but…” loop.