『Vibe.co x Walmart: Bringing Commerce Data to CTV Advertising with Arthur Querou』のカバーアート

Vibe.co x Walmart: Bringing Commerce Data to CTV Advertising with Arthur Querou

Vibe.co x Walmart: Bringing Commerce Data to CTV Advertising with Arthur Querou

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概要
 Connected TV is becoming Commerce TV! AdTechGod is joined by Arthur Querou, CEO and Co-Founder of Vibe.co, for an exclusive platform demo showcasing how Vibe.co's integration with Walmart is transforming CTV advertising. Discover how Walmart's shopping and commerce signals enable smarter audience targeting, how AI simplifies campaign creation, and how advertisers can leverage retail data to drive measurable performance and incremental ROAS. Takeaways: Walmart Commerce Data Meets CTV: Vibe.co integrates Walmart's shopping and purchase-intent signals to help advertisers reach more relevant audiences. Simplified Campaign Creation: A streamlined three-step process makes CTV advertising accessible to small businesses and performance marketers. AI-Powered Audience Targeting: Smart audience selection helps advertisers identify relevant shopper segments based on product categories and purchasing behavior. Agentic Advertising: Vibe.co's MCP, API, and AI agents enable automated campaign creation and more sophisticated targeting strategies. Performance and Incremental ROAS: Advertisers can measure campaign effectiveness using Vibe.co's measurement tools and independent measurement partners. From Connected TV to Commerce TV: The Walmart integration brings retail commerce intelligence into CTV advertising to support more measurable business outcomes. Chapters:00:00 Introduction to the Special Vibe.co Episode00:26 Vibe.co's Walmart Integration and Commerce Audiences01:18 Bringing Walmart Shopping Signals to CTV01:54 Live Demo: Creating a CTV Campaign02:42 AI-Powered Audience Targeting with Walmart Data03:45 MCP, API, and Campaign Optimization04:20 Making CTV Advertising Accessible to SMBs05:25 Driving Performance with Commerce Data07:08 Smart Audience Selection and AI Intelligence08:29 Agentic Campaign Creation and Automation09:24 CRM Targeting, Retargeting, and ROAS10:32 Measuring Campaign Performance and Incrementality11:35 Final Thoughts: The Future of Commerce TV12:02 Outro Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
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