In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Jamie Holder, Head of Talent at MUFG Retirement Solutions, to explore what happens when Talent takes the lead on employer branding. With no dedicated EB function in place, Jamie shows how a lean team can still deliver outsized impact by putting employee voices at the centre of the story.

Jamie shares how MUFG engaged leaders early, captured authentic employee insights, embedded EVP through flexible policies and internal mobility, and reduced agency spend — all while keeping the employer brand aligned with lived employee experience.

Whether you’re working with limited resources, trying to showcase culture authentically, or searching for inspiration to rally leaders around employer branding, this episode offers practical lessons on agility, storytelling, and proof of impact.

Key Topics
05:00 – Gaining leadership buy-in by engaging leaders early and incorporating their ideas.
10:00 – Capturing employee voices: why people stay, what they value, and the role of empathy.
15:00 – Embedding EVP with flexible work, internal mobility, and CEO sponsorship.
20:00 – Creating a consistent candidate journey from attraction through onboarding.
25:00 – Cutting agency spend, leveraging referrals, and securing executive sponsorship.
30:00 – Aligning EVP with lived employee experience and tracking career site metrics.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and Grant O’Donnell sit down with Corne Cilliers, Marketing Specialist – Employer Branding at Telstra, to explore how one of Australia’s biggest companies is reshaping its approach to talent attraction.

Corne shares how his marketing and creative background has shaped Telstra’s employer branding strategy, the importance of measuring quality over quantity in recruitment, and how the team is empowering employees across the business to become storytellers.

Whether you’re coming from marketing into EB, leading campaigns for grads, or scaling talent brand in a large enterprise, this episode offers practical insights you can apply straight away.

Key Topics:
02:30 – Why quality of applicants matters more than volume in Telstra’s approach to talent marketing.
07:01 – Tracking candidate source of hire and understanding recruitment impact.
10:01 – Using LinkedIn industry benchmarks to measure employer brand success.
14:59 – Seasonal campaigns, content calendars, and lessons from grad recruitment.
19:59 – Corne’s transition from film & marketing into employer branding.
24:00 – What it’s really like building EB inside a large enterprise like Telstra.
27:59 – Taking risks with new channels and why TikTok isn’t always the answer.
33:00 – Paid vs organic content: when Telstra leans on each.
38:00 – Building talent pools, long-term engagement, and brand communities.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia, to discuss the critical link between employer brand and employee experience in one of the country’s largest healthcare organisations.

Meagan shares how her team is tackling the complexity of engaging dispersed workforces, why employer brand should be treated as internal PR, and the challenges of balancing consistency with authenticity across multiple business units.

Whether you’re embedding EVP, partnering across teams, or navigating where employer brand sits in the business, this episode is packed with lessons on scale, influence, and longevity.

Key Topics
02:30 – Building the consideration funnel: taking Bupa’s brand into new talent markets.
07:00 – Shifting perception: Bupa beyond health insurance and into healthcare.
12:00 – Why consistency matters across candidate and employee experiences.
17:00 – The pros and cons of employer brand sitting in Employee Experience vs Talent Acquisition.
24:00 – Why EB often needs to act like internal PR to gain influence.
30:00 – Meagan’s closing reflection: why EB’s connection to employee experience is the sector’s future.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VideoMyJob Podcast, host Megan Alexander sits down with William (Billy) Breeze, Marketing and Brand Coordinator at HorizonOne Recruitment, a Canberra-based agency that’s redefining how recruiters use video.

Billy shares how HorizonOne’s video journey has evolved alongside VideoMyJob’s own growth — from creating simple job ads to building a comprehensive video strategy that powers employer branding, recruiter personal brands, and client engagement.

[00:00:01] Introduction to the VideoMyJob pod
[00:02:19] Discussion on the role of video in recruitment
[00:05:03] Insights on employee stories and their impact
[00:08:41] Case study of video success with HorizonOne consultants
[00:10:28] Importance of feedback in shaping content strategy
[00:12:30] Insights on using analytics to improve performance
[00:15:30] Overview of employee training for video creation
[00:19:33] Discussion on personal branding and the value of authenticity

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Margot Moore, Global Employer Brand Manager at Worley, to explore what it takes to build and scale an employer brand across 40+ countries.

Margot shares how she balances global brand consistency with regional nuance, why human-centred design is central to employer brand at Worley, and how she partners across the business to embed EVP into the everyday.

Whether you’re navigating global complexity, looking for quick wins in a new EB role, or building influence across functions, this episode offers practical lessons on alignment, creativity, and scale.

Key Topics
02:54 – Navigating cultural nuance across regions while maintaining a consistent global employer brand.
05:56 – Why sitting within Marketing helps connect EB to brand storytelling.
08:51 – Applying human-centred design principles to employer brand.
11:42 – Quick wins for EB leaders stepping into a new role.
17:18 – Partnering across functions and embedding EVP into business conversations.
23:01 – Balancing global brand guidelines with local adaptation.
28:35 – Measuring success and proving EB’s business value.
33:20 – Margot’s closing reflections on building credibility and influence as a global EB leader.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and Grant O’Donnell sit down with Rosa Van Kuyk — Recruitment and Employer Brand Consultant at AFCA (Australian Financial Complaints Authority) and winner of the 2025 ITAs Enterprise Talent Professional of the Year. Together, they explore how internal mobility, advocacy programs, and authentic employee storytelling are shaping AFCA’s employer brand.

Rosa shares how AFCA promotes talent from within, the lessons she’s learned transitioning from recruiter to employer brand specialist, and the launch of their new employee advocacy program, designed to empower employees to share their stories.

Whether you’re building an employer brand from the ground up or scaling programs across a business, this episode offers a practical look at what it takes to create consistency, engage employees, and lead with authenticity.

Key Topics
02:29 – Why internal mobility is critical to AFCA’s employer brand.
07:01 – Rosa’s own journey from recruiter into employer branding.
11:59 – Building a sustainable content calendar that isn’t a burden.
16:59 – The importance of supportive leaders and what Rosa learned from her manager.
21:59 – Overcoming perfectionism: balancing quality with execution speed.
27:59 – How AFCA is piloting its new employee advocacy program, “AFCA-nites.”
31:53 – Closing reflections (including empowering advocates, authenticity in campaigns, and employee voice across channels).

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In the first episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Danielle Brodie, Talent Brand Partner at Canva, to explore how one of the world’s fastest-growing tech companies brings its employee value proposition (EVP) to life.

Danielle shares how Canva’s EVP was co-created with cross-functional teams, why the company is embedding it across every employee touchpoint, and how employer branding at Canva is evolving into ambassador initiatives and global hiring markets.

Whether you’re a team of one or leading a global function, this episode is packed with insights you can apply to your own employer brand journey.

Key Topics:
4:39 — What a founder-led environment means for employee experience.
6:59 — Operating across country markets and why a global design approach matters.
8:33 — Building a consistent thread across all markets to express the EVP.
8:56 — Keeping the EVP authentic and internally defined for new regions.
19:13 — Careers site hero statement and traffic context.
26:20 — A project-team lesson: don’t get stuck in external articulation at the expense of credibility.
32:26 — Cross-functional inputs shaping the PVP
32:48 — The “red thread”: weaving EVP through cultural touchpoints and significant moments.
35:41 — Running talent brand as a team of one; saying no and prioritising.
41:32 — The Canva Ambassador Program and enabling employees to share their experiences.
45:50 — Proudest achievement: launching a fully custom careers website.
47:13 — Closing and thanks.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of Impact at Work, David Macciocca and Jo Vohland sit down with Karyn McShane, Talent Attraction & Mobility Manager at Australia Post.

Karyn shares how she leads one of Australia’s largest seasonal hiring programs, scaling to more than 3,700 hires during the Christmas peak, while continuously improving processes, relationships and outcomes. From redesigning internal systems to building trust with hiring leaders, Karyn reflects on how real operational impact often begins from within.

She also unpacks how Australia Post is evolving its early careers and internal mobility strategy to better engage future talent. If you're leading high-volume recruitment, navigating change or influencing from inside the system, this episode offers practical ideas and real-world perspective.

Key Topics:
01:30 – Karyn’s national scope and team structure
03:50 – Leading Australia Post’s Christmas peak campaign
06:15 – Why process and planning matter more than volume
08:55 – Staying energised and avoiding burnout
11:40 – Communicating clearly and building business trust
14:36 – Career pivots and finding your zone
16:45 – Gratitude and the value of team connection
18:05 – Rebuilding early careers and graduate visibility
20:25 – Creating clarity in uncertain times
22:45 – Moving into an advisory leadership mindset
24:00 – Lessons in resilience and impact over time

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!